Choice Hotels is continuing to expand in the upscale hotel market, growing its popular Cambria Hotel brand by leaps and bounds to 74 properties.
In 2023, Cambria Hotels was awarded the top upscale brand in the J.D. Power 2023 North America Hotel Guest Satisfaction Index Study. The brand topped 18 others with a top score in all six of the study's upscale guest satisfaction factors. Also in 2023, Choice added nine new Cambria properties and will add another nine in 2024 with more in the pipeline for 2025 and 2026.
Ribbon-cutting ceremony at the Cambria Hotel Burbank Airport (Photo Credit: Choice Hotels)
On April 4, 2024, Choice welcomed the newest member of the Cambria Hotels brand, celebrating the opening of the Cambria Hotel Burbank Airport with a ribbon-cutting ceremony and special event that showcased how these properties integrate themselves into the local culture.
The event featured handcrafted cocktails, local brews, a DJ on the stunning rooftop overlooking the San Gabriel Mountains.
The popular hotel brand has outposts in some of the most sought-after destinations in the country. In addition to Burbank, California, Cambria properties can be found in the hearts of Nashville, Austin, Detroit and Portland and in resort and moutnain towns such as Lake Placid, Copper Mountain, Colorado, and St. Petersburg, Florida.
In an ever-growing upscale hotel market, it's hard to stand out, but Cambria Hotels continues to raise the bar. One of the reasons for this is the brand's ability to bring in local culture and stand as a blank canvas for developers.
"In my mind Cambria has embraced that not everything has to be scripted. We figure out what owners want to do," said Indy Adenaw, Senior Vice President & General Manager, Upscale Brand, Choice Hotels.
The lobby at the Cambria Hotel Burbank Airport (Photo Credit: Choice Hotels)
Cambria also sets itself apart from other upscale brands because it avoids delivering a cookie-cutter aesthetic.
"Our brands tend to cater to leisure and business but they tend to be less corporate," noted Adenaw. "We think that there is definitely a traveler segment that is looking for experiences in hotels that are much more rooted in their local communities. These hotels have continued to raise the bar with their fit and finishes and by offering a sense of comfort and warmth to travelers as they walk into the hotel. They are inviting."
The Cambria brand aesthetic also seems to thrive in many different types of destinations.
"We have shown in the past couple of years the ability to make this brand succeed in major markets such as Austin and New York City but, in recent years, we have actually had a lot of success in some of the markets that are not the most significant. So our comfort in the flexibility of the destinations we go after has grown over time," said Adenaw.
Each hotel in the Cambria brand is unique and the beauty of the brand is its adaptability.
"We go after markets with both business and leisure demand," said Adenaw. "What I love about Cambria is the adaptability and approachability of the brand."
View of the San Gabriel Mountains from the Cambria Hotel Burbank Airport (Photo Credit: Choice Hotels)
The Cambria Hotel Burbank Airport is located in the heart of Burbank, just moments away from both the airport and the bustling downtown area. There are 150 guestrooms, a sprawling lobby bar and a beautiful rooftop area where guests can enjoy the sunrise with a cup of coffee.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
