Cristiano Ronaldo Eyes Paris for Sixth 'CR7' Hotel

Image: River Seine in Paris with Eiffel Tower in the background. (photo via IakovKalinin/iStock/Getty Images Plus) (IakovKalinin / iStock / Getty Images Plus)
Image: River Seine in Paris with Eiffel Tower in the background. (photo via IakovKalinin/iStock/Getty Images Plus) (IakovKalinin / iStock / Getty Images Plus)
Patrick Clarke
by Patrick Clarke
Last updated: 12:46 PM ET, Thu September 13, 2018

Soccer superstar Cristiano Ronaldo will open the sixth hotel under his "CR7" lifestyle hotel chain in Paris in 2021.

According to Goal.com, the $70 million co-venture with Portuguese hotel group Pestana will culminate with a 210-room property located on Paris' Left Bank on the southern side of the River Seine.

"It makes perfect sense for the Pestana CR7 brand to be implemented in Paris," said Ronaldo via the Daily Times. "One of the most visited cities in the world and a destination that combines the perfect match of elegance and sophistication of the brand."

There are already two CR7 hotels open in Lisbon and Funchal, Portugal and three more properties scheduled to open in 2020 in Madrid, New York and Marrakech, Morocco.

"It is an extreme honor to see the Pestana CR7 lifestyle Hotels brand footprint in one of the world's top tourist destination," added Pestana's Chief Development Officer Jose Roquette.

"With this achievement, we duplicate the brand's portfolio with a focus on its international expansion that reinforces its global visibility."

Paris is among the world's most-visited cities with France leading the way in terms of international tourist arrivals last year, hosting 86.9 million visitors. The figure represents a more than 5 percent increase from the previous year.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...