Crowne Plaza Launches 'Bring Your Bestie' Promotion (Photo Credit: IHG Resorts)
Crowne Plaza by IHG has unveiled a new “Bring Your Bestie” package at select hotels across the U.S. in response to travel and workplace behaviors.
This shift has given rise to a new trend, “Bring Your Bestie” travel, where travelers invite friends and loved ones to accompany them on work trips, blending business with leisure and creating opportunities to deepen personal relationships.
“Today’s professionals are embracing blended travel and the perks it offers. Bringing a plus one on a work trip was once kept under the radar, but times have changed,” said Ginger Taggart, Vice President of Brand Management – Global Premium Brands, IHG Hotels & Resorts.
She added, “Connectivity is at the heart of the Crowne Plaza brand, guiding how we deliver service and spaces across our hotels. The Bring Your Bestie offer delivers upon guests’ needs for shared experiences and meaningful relationships.”
According to data from Crowne Plaza’s global YouGov survey of over 12,000 people, 74 percent of U.S. travelers noted they would invite a friend or family member on a work trip, with Gen Z and Millennials most likely to do so. Nearly 40 percent combine work and leisure travel specifically to spend quality time with family and friends.
Other benefits include a healthier balance between work and relaxation, stress reduction, boosting overall well-being and a sense of rejuvenation and focus. Having a companion allows for fuller exploration of the destination, strengthening bonds and creating memories.
- Creating a Welcoming Environment for Plus Ones Is Key: Nearly 1 in 5 respondents have invited a family member or friend to join them on a work trip without disclosing it to their employer, and 34 percent noted that company policies or guidelines influenced their decision to bring a guest on their trip.
- Streamlining Costs Makes Traveling with a Companion More Accessible: Over a third of respondents mentioned they may hesitate to invite friends or family on work trips because of added costs.
- Travelers are Looking for Ways to Keep Their Guests Entertained While They Work: 1 in 4 noted that itineraries or activities for the person they are traveling with to keep them occupied while they are working would be a valuable amenity to encourage blended travel.
“Bring Your Bestie” package includes:
- Complimentary breakfast to kickstart the day.
- A signature drink per night of stay to relax at the end of the day, signaling the transition from work to leisure.
- 1,000 bonus IHG One Rewards points to be used toward future Reward Nights, exclusive experiences, and more.
- Curated itineraries designed to enhance solo time and foster meaningful interactions during downtime.
The limited time offer is available for booking from now through May 12, 2025, for stays until July 10, 2025. The package can also be used to tag on an extra personal day before or after a work trip.
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