Hilton has entered into an exclusive franchise agreement with YOTEL, making it the first brand within the new Select by Hilton offering.
The partnership marks a significant step for the hotel giant as it expands its footprint in the growing lifestyle segment.
The first YOTEL hotels are expected to be available for booking through Hilton channels later this year. Once fully integrated into the Hilton network, participating YOTEL properties will reward Hilton Honors members who stay with benefits under the popular loyalty program.
In a statement, Hilton EVP and Chief Development Officer Christian Charnaux said: "The addition of YOTEL to Hilton's network is the latest example of our commitment to capital-efficient growth through a relationship that is both complementary to our existing brand portfolio and offers guests thoughtfully designed, sleek new ways to stay with Hilton in key urban locations around the world."
"This agreement further strengthens our network effect by connecting a beloved independent brand like YOTEL into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique."
YOTEL CEO Phil Andreopoulos added that "Hilton brings unmatched global distribution and loyalty scale to our brand and business."
"YOTEL’s relationship with Hilton allows us to expand our reach while staying true to who we are," he said. "What changes for YOTEL is access—not identity—in a capital-light, and scalable way."
Launched nearly two decades ago, YOTEL currently boasts 23 hotels across 10 countries but is aiming to more than triple its portfolio in the coming years.
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