by Lacey Pfalz
Last updated: 8:40 AM ET, Mon April 21, 2025
Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays and 50 percent more rewards on bookings.
The new promotion allows Hotels.com members to save 25 percent or more on hotels worldwide when they book now through May 26 for travel through September 30, 2025. Members will also earn 50 percent more rewards than usual on their bookings during the promotion.
The new mascot, Bellboy, is a cartoonish "spokesbell" offering insider advice on social media and across the campaign's various channels.
"Here at Hotels.com, we're no strangers to a mascot, and Bellboy fits right in because he's just as obsessed with helping travelers make smart booking decisions as we are," says Hari Nair, SVP and General Manager of Hotels.com. "For example, you may not know we have more than 35,000 last-minute deals on Hotels.com, or that you can now set up a price alert on the app to tell you when a hotel rate drops. Bellboy is going to make sure you know about these tools. It's about helping people who love to travel get more value and rewards without the hassle."
He'll provide insider tips, alert travelers on new deals and teach guests browsing Hotels.com's app about different tools, like how to set up price alerts. Over the following weeks, Bellboy will be featured in global ads, sharing tips and jingles.
"My friends always say I'm a bit hotel-obsessed. I prefer 'hospitality visionary,'" says Bellboy, spokesbell for Hotels.com. "Few things bring me more pleasure than watching someone score a free room upgrade or enjoy the same pool for less money than everyone else. That's why I've teamed up with Hotels.com, to help people save up to 20%, earn rewards and get more bang for their brass. Is that how the saying goes?"
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