Hyatt is taking aim at the Southeastern United States with a new planned expansion of its Essentials portfolio.
The hotel giant has more than 30 Hyatt Studios, Hyatt Select, Hyatt Place, and Hyatt House hotels representing approximately 4,000 rooms in its executed pipeline.
Hyatt is attributing the growth to increased hotel demand in markets like Florida, Georgia, South Carolina, and Alabama amid a population boom, infrastructure investment and sustained corporate travel.
"The Southeast continues to lead the country in population growth and corporate relocation activity, creating sustained lodging demand in smaller markets," said Jason Ballard, SVP Global Brand Leader, Essentials Portfolio, Hyatt. "Our Essentials brands are built to capture that opportunity, offering efficient models backed by Hyatt’s commercial strength and distribution platform."
"This momentum reflects both owner confidence in our strategy and the significant opportunity to introduce Hyatt to new guests and World of Hyatt members across the region," he concluded.
“Opening the first Hyatt Studios properties has given us a unique perspective on the strength of one of Hyatt’s newest Essentials brands,” Hiren Desai, CEO and Principal of 3H Group, said in a statement.
"The hotels are ramping quickly and gaining traction with both extended-stay guests and corporate travelers," added Desai. "Beyond the efficient development model, what stands out is the personal relationship we have with Hyatt. Hyatt is responsive, collaborative and deeply invested in our success. That combination, paired with strong demand across the Southeast, makes this a compelling growth opportunity for us."
Here's a look at Hyatt's Essentials portfolio Southeast pipeline:
Hyatt Studios
- Hyatt Studios Foley (AL)
- Hyatt Studios Orlando UCF – EV (FL)
- Hyatt Studios Jacksonville / St. Johns Town Center (FL)
- Hyatt Studios Tallahassee I-10 (FL)
- Hyatt Studios Pensacola I-10 (FL)
- Hyatt Studios Crestview (FL)
- Hyatt Studios Sarasota / Lakewood Ranch (FL)
- Hyatt Studios Venice (FL)
- Hyatt Studios Macon (GA)
- Hyatt Studios Winder (GA)
- Hyatt Studios Pooler (GA)
- Hyatt Studios Warner Robins (GA)
- Hyatt Studios Olive Branch (MS)
- Hyatt Studios Beaufort / Parris Island (SC)
Hyatt Studios King Studio. (Photo Credit: Hyatt)
Hyatt Select
- Hyatt Select Tuscaloosa Downtown (AL)
- Hyatt Select Port Wentworth / Savannah North (GA)
- Hyatt Select Valdosta (GA)
- Hyatt Select Hattiesburg – I-59 (MS)
- Hyatt Select Vicksburg (MS)
- Hyatt Select Oxford (MS)
- Hyatt Select Gonzales (LA)
- Hyatt Select West Monroe (LA)
- Hyatt Select Covington (LA)
Hyatt Place
- Hyatt Place Huntsville / Stadium Commons (AL)
- Hyatt Place Weston / Sunrise (FL)
- Hyatt Place Asheville Downtown (NC)
- Hyatt Place Fayetteville Downtown (NC)
Hyatt House
- Hyatt House Huntsville Downtown (AL)
- Hyatt House Daytona Beach / LPGA (FL)
- Hyatt House Ft. Myers (FL)
- Hyatt House Destin (FL)
- Hyatt House Orlando Convention Center (FL)
- Hyatt House Doral (FL)
- Hyatt House Weston / Sunrise (FL)
- Hyatt House Atlanta / Duluth (GA)
- Hyatt House Lafayette – River Ranch (LA)
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