Iberostar Announces Strong Performance, New Projects in Mexico and Zanzibar

Image: Book Iberostar Beachfront Resorts With Sunwing. (Photo Credit: Iberostar/Sunwing Vacations)
Image: Book Iberostar Beachfront Resorts With Sunwing. (Photo Credit: Iberostar/Sunwing Vacations)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:00 PM ET, Thu October 2, 2025

Iberostar Hotels & Resorts reported that the first nine months of 2025 closed with a strong global performance across all key indicators with an 8 percent increase in ADR and a 10 percent increase in sales compared to the same time frame in 2024.

The company has also announced the addition of a new hotel in Mexico in 2025 and is slated to open its first hotel in Zanzibar in 2026.

Phil Mc Aveety, CEO of Iberostar Hotels & Resorts said in a statement, “These results reaffirm the sustained growth trajectory of recent years and demonstrate our strong global positioning. They also encourage us to uphold our long-term vision, grounded on a commitment to quality and exceptional experiences for guests and employees alike, while continuing a selective expansion strategy supported by significant investments in the continuous development of our hotel portfolio.”

In 2025, Iberostar added five hotels in international destinations to its portfolio: JOIA Aruba by Iberostar (Aruba), Iberostar Waves Berkeley Shore (Miami), Iberostar Waves Miami Beach (Miami), Iberostar Selection La Habana (Cuba), and Iberostar Selection Es Trenc (Mallorca, Spain).

In November, the company will open The Iberostar Selection Riviera Cancún hotel, located in the state of Quintana Roo and 12 km from Puerto Morelos, will operate as a 5-star beachfront resort within its Selection segment, offering more than 440 rooms, as well as a wide range of gastronomy and entertainment options.

Iberostar’s first property in Zanzibar, a 360-room, five-star hotel on Muyuni Beach will open under its Selection category in late 2026.

2025 also brought hotel transformations that included the renovation of Iberostar Selection Fuerteventura Palace in the Canary Islands, Iberostar Waves Gaviotas Park, Fuerteventura, Iberostar Selection Albufera Resort in Mallorca and Iberostar Selection Creta Marine in Greece.


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