Iberostar Resorts has unveiled a new branding approach to
its Iberostar Waves, Iberostar Collection and JOIA
by Iberostar hotels collection while continuing its dedication to quality,
service, social and environmental commitment.
The evolution of its brand identity and hotel
portfolio segmentation reinforces the company’s commitment to creating
happy and memorable holiday experiences for its customers. The updated approach
is embedded with five strategic pillars: Exceptional Quality, Effortless
Experiences, Service with Heart, Moments that Matter and Sustainably Positive.
Three brand segments have been carefully designed to help
customers find the most suitable hotel, experiences, and services for their
beachfront vacation needs. These include:
- Iberostar Waves: playful, open and reassuring,
ideal for families and active beach-bound couples.
- Iberostar Selection: offering generous, relaxed
and uplifting holiday experiences, ideal for premium-loving families and
couples.
- JOIA by Iberostar: a luxurious collection of
resorts offering personalized service, exquisitely delivered.
Phil Mc Aveety, CEO of Iberostar Hotels & Resorts, said
in a statement, “We are excited to share this Brand evolution, reflecting our
aspirations for the future. We are in the business of ‘Creating Happy and
Memorable Holiday Experiences’. This renewed promise to our guests is supported
by a refreshed segmentation of our portfolio and an evolution of our brand
identity. Informed by invaluable feedback from our partners, our loyal guests
and employees, this realignment reflects our purpose: To Champion Positive
Change through Positive Tourism”.
The new hotel segmentation will be rolled out across the
portfolio over the next few months. Iberostar Waves Gaviotas Park
(Fuerteventura) will be the first opening of the chain's Iberostar Waves
segment in August 2024.
JOIA Aruba by Iberostar, the company's first resort on the
Caribbean island, is scheduled to open in later 2024 and will become the
flagship of the JOIA segment. The new approach is already visible in some of
the company's latest openings, such as the Iberostar Selection Creta Marine
hotel on the Greek island.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
