WHY IT RATES: In celebration of World Oceans Day this week, guests at Iberostar properties around the globe are invited to participate in initiatives that demonstrate how "every small gesture is big for the ocean", while the brand simultaneously reaffirms its environmental commitment with its 2030 Agenda for sustainability. - Laurie Baratti, TravelPulse Associate Writer
Iberostar Group celebrates this week World Environment Day and Oceans Day with actions in its more than 100 hotels around the world to bring customers closer to its coastal health strategy. Iberostar's ambitious goal is to improve the health of the ecosystems that surround its destinations by 2030 and thus continue to lead a model of responsible tourism that takes care of the seas, oceans and people. To achieve this goal, the hotel chain is leading the protection and restoration of essential ecosystems such as coral reefs, mangroves, coastal dunes and seagrasses together with its scientific team.
In Iberostar hotels around the world, customers have participated this week in different initiatives with the aim of raising awareness and demonstrating that every small gesture is big for the ocean. In this way, the more than 25 Iberostar hotels in Mexico, the Dominican Republic, Brazil, Lima and Jamaica have joined the global movement under the slogan "Revitalization: Collective Action for the Ocean"; and, among other actions, in some hotels, murals dedicated to the ocean have been painted, beach cleanings have been carried out, activities such as yoga on the beach, gymnastics in the water or outings to dive and discover the beauty of the coasts.
Megan Morikawa, Global Sustainability Director of Iberostar Group, pointed that, "these initiatives align us with a growing demand for sustainable and responsible tourism by our customers. Our commitment to the care of the oceans not only helps to create a more resilient business model, with strategic actions in the medium and long term, but also involves our clients with small daily actions like these. We believe it is important to celebrate days like today so that our customers feel more involved than ever in our mission and can feel that we are building partnerships together."
New Global Coastal Health Strategy
This June ends with the celebration of the UN Ocean Conference in Lisbon, where Iberostar will participate, presenting its new global coastal health strategy worldwide. With the new plan, Iberostar will announce its main objectives to promote a tourism model that improves the health of marine and coastal ecosystems in its destinations, in a way that benefits both local communities and tourism activity.
In this way, Iberostar reaffirms its commitment for this decade with its own 2030 Agenda for sustainability, where its major objectives are based on science and focused on: the circular economy, the responsible consumption of fish and seafood, improvements in coastal health, and the care and involvement of both customers and the industry to raise awareness about regenerative and more responsible tourism towards the environment.
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