by Lacey Pfalz
Last updated: 1:40 PM ET, Mon March 16, 2026
Marriott International, Inc. announced a new agreement to transform The Resort at Kapalua Bay in Maui, Hawai’i into a St. Regis Hotels & Resorts property, slated to make the transition in 2027.
Marriott penned the agreement with Kemmons Wilson Hospitality Partners. Marriott has assumed management of the resort ahead of its conversion. White Label Asset Management will lead the resort’s “repositioning” when it becomes a St. Regis resort.
The Resort at Kapalua Bay is set on 25 acres of oceanfront in Maui, located within the Kapalua Resort community. It offers 146 multi-bedroom, ocean-view residences. Residences range from over 1,700 square feet to over 4,000 square feet. Guests enjoy access to golf courses and tennis courts, a 40,000 square foot spa, several indoor and outdoor event spaces, multiple pools and direct access to Kapalua Bay Beach.
“We are proud to work with Kemmons Wilson on the evolution of this exceptional resort,” said Dana Jacobsohn, Marriott International Chief Development Officer, Global Mixed Use and Luxury, North America. “Kapalua Bay is one of the most iconic leisure destinations in the world, and this agreement reflects our continued momentum in growing a best-in-class luxury resort portfolio that resonates with today’s discerning luxury traveler.”
Marriott has approximately 30 open hotels and resorts across Hawai’i, with six more in its pipeline.
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