Nikki Beach Plans Global Expansion

Nikki Beach Hotels & Resorts is celebrating 20 years in a big way.

With their eyes set on global expansion, the family-owned lifestyle and hospitality brand plans to grow its hotels and resorts division in Asia, the Middle East, and Europe.

“This year, we are celebrating our 20th anniversary as a global brand. I am very proud of what the company has become, ” says Jack Penrod, founder and owner of Nikki Beach Worldwide. “It’s now time to take our growth to the next level with an aggressive, yet well thought out, expansion plan for the hotels and resorts division.”

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“By segmenting the business into different regions of the globe and putting trusted senior executives at the top of each division, I am confident that our expansion plan will be a great success,” Penrod added.

The Nikki Beach Hotels & Resorts portfolio currently includes four resort properties in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey; and Dubai, UAE.

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Plans call for new Nikki Beach properties in China, India, Australia and Southeast Asia.

"With rapidly expanding economies in Asia, there is a huge demand for the lifestyle hotel and resort product we’re looking to develop," said Kevin Wallace, who will lead the division’s plans for expansion as the president of Nikki Beach Hotels & Resorts Asia.

“[Asia] has become the fastest-growing hotel and tourism region in the world,” Wallace added. “We’re taking a very successful food and beverage product, which should be the central focal point for any luxury hotel experience and expanding on that. We see ourselves expanding across key resort and gateway city destinations with a focus on the hotel, beach club, and rooftop concept."

Penrod also appointed Alexander Schneider as vice president of Nikki Beach Hotels & Resorts in Europe and the Middle East. Schneider has been working with the brand since April 2016, leading the opening of Nikki Beach Resort & Spa Dubai.

With the appointment of Lucia Penrod as CEO of Nikki Beach Worldwide, Jack Penrod will be able to focus on this new division. There is an ongoing pipeline of properties scheduled to open in the next five years and the goal is to have several properties in contract this year.