Family-owned hospitality group known for its approachable
luxury properties, Noble House Hotels & Resorts has announced a
comprehensive brand
refresh and the addition of a new luxury hotel to its portfolio.
The brand refresh includes a new website and logo along with
a new website for the group’s three Michelin-Key resort, Little Palm Island.
“At Noble House, our growth has never been about scale for
the sake of scale,” said Scott Colee, Chief Marketing Officer, Noble House
Hotels & Resorts. “It’s always been about building emotional connections
and sanctuaries that reflect the culture of their surroundings and the spirit of
the people who bring them to life. Our brand refresh celebrates that ethos,
while setting a clear and confident tone for the future.”
The new 96-room $100 million project in Paradise Valley,
Arizona is slated to open in fall 2027. A multi-year renovation of Ocean Key
Resort & Spa will feature a new lobby with a whimsical and sophisticated
tribute to the colorful spirit of Key
West.
The historic Chatham Inn Relais & Châteaux property in
Cape Cod has been renovated and redesigned in a color palette ranging from
sunny-sand tones, to warm, rich sunset hues and dramatic ‘dusky sea’ blues while
preserving historic details, such as the signature marble fireplace.
In October 2025, Noble House will launch the inaugural
installment of The Great Plates Expedition: Culinary Adventures, a new experiential
series that pairs nationally recognized chefs with Noble House destinations to
craft immersive culinary journeys rooted in regional ingredients and outdoor
exploration. The first edition will take place in partnership with Oregon based
outdoor chef Adam Glick at Headlands Coastal Lodge & Spa in Pacific City
Oregon.
The group says that the new branding features rich, warm
tones, tactile typography and a refined visual personality that captures its entrepreneurial
spirit and heart of the brand, leaning into personality, depth and
storytelling.
“We weren’t trying to reinvent who we are; we were
amplifying the legacy we’ve built,” added Colee. “My family started this
company with a dream and a deep respect for place and people. Today, as the
next generation steps forward, we’re honoring those roots while embracing a
fresh vision. The soul of Noble House is still the same, it’s just shining a
little brighter.”
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
