Playa Acquisition, New Openings and Brand Expansions: Hotel & Resort News From June

Image: Hyatt Hotels Zélia Halkidiki (Photo Credit: Hyatt Hotels)
Image: Hyatt Hotels Zélia Halkidiki (Photo Credit: Hyatt Hotels)
Lacey Pfalz
by Lacey Pfalz
Last updated: 8:00 AM ET, Sun June 29, 2025

June was a big month for hotel and resort news, with new brand expansions, Hyatt’s acquisition of Playa Hotels & Resorts and all of the new resorts and hotels that have begun welcoming guests for the first time this month. 

Check out the top hotel and resort news you might have missed this month down below, and don’t forget to click the links provided in case you want to read the stories that matter to you the most. 

New Hotel & Resort Openings

AluaSoul Sunny Beach, part of Hyatt’s Inclusive Collection

AluaSoul Sunny Beach, part of Hyatt’s Inclusive Collection. (Photo Credit: Hyatt)

Hyatt has been on a roll with new resort openings this summer, with four opening in June alone. 

The AluaSoul Sunny Beach in Bulgaria is an adults-only all-inclusive that recently opened in the beginning of June as part of Hyatt’s Inclusive Collection. Located on the Black Sea, it offers just under 400 rooms, Blue Flag beaches, six dining and drinking venues and much more. 

The Destination by Hyatt brand also got a new member: the Zélia Halkidiki, an adults-only resort in Halkidiki, Greece. The resort offers just over 100 rooms and suites, farm-to-table dining, wellness offerings and more. 

Over in the Caribbean, the Secrets St. Lucia also opened its doors for guests for the first time. This adults-only all-inclusive haven offers 355 rooms, five restaurants, daily activities like kayaking and more. 

Lastly, Hyatt also welcomed the Secrets Baby Beach Aruba into its Inclusive Collection. Another adults-only property, this resort features 304 suites, four restaurants, a spa, wellness and fitness activities and more. 

Additionally, the Fiesta Americana Nuevo Vallarta opened in Riviera Nayarit this month, while the Fiesta Americana Funeeq Punta Cana in the Dominican Republic is opening this fall.  

Hotel and Resort Brand Expansions 

Marriott international, mapito safari camp, autograph collection, serengeti

Aerial view rendering of the Mapito Safari Camp, Serengeti, Autograph Collection. (Photo Credit: Marriott International)

Hotel brands are expanding all across the globe, and we’ve reported on quite a bit of that growth this June. 

Hilton announced a record growth year, reaching a milestone of opening its 1,000th luxury and lifestyle hotel

It, along with Marriott, are also turning their eye towards Africa as several destinations across the continent see increasing popularity as destinations. Marriott will add over 50 properties across Africa by 2027. 

Additionally, Hyatt completed its acquisition of Playa Hotels & Resorts, adding the brand’s fifteen resorts across the Caribbean and Mexico into Hyatt’s portfolio, including the Inclusive by Hyatt brand. 

Club Med is also showcasing its own growth as it celebrates its 75th anniversary this year. It will open the Asia Pacific region’s first BREEAM-certified resort in 2026, open the first beach resort in the Gulf States in 2028, open an Exclusive Collection resort in Africa in 2026 and renovate its resorts in Thailand and Indonesia. 


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Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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