by Mia Taylor
Last updated: 3:36 PM ET, Mon April 9, 2018
Radisson Blu is officially Europe's leader in the upper-upscale hospitality segment.
According to a ranking from MKG Hospitality-ON, the hotel brand, known for being stylish and sophisticated, and offering holistic facilities and services, has maintained its leading position since 2010.
The Radisson Blu brand leads the European hotel industry in size and scale, according to a statement from Radisson Hotel Group. There are 186 Radisson Blu properties on the continent, located in major cities, as well as at airport gateways and notable leisure destinations. Worldwide there are 380 Radisson Blu hotels, open or coming soon.
"We are humbled and proud to maintain our leading position in Europe's upper-upscale segment, and continue building on Radisson Blu as the brand of choice for both guests and investors,'' Elie Younes, executive vice president and chief development officer, Radisson Hotel Group, said in a statement.
"With the launch of Radisson Hotel Group earlier this year and our new brand architecture, we will now leverage Radisson Blu's leading position and brand recognition to drive our growth strategy across the luxury and upper-upscale segments, featuring Radisson Collection, Radisson, and Radisson RED. Such organic growth will be supported by our newly launched asset-right strategy," Younes added.
The MKG Ranking scope includes 28 countries within the European Union, Switzerland, Norway, Ukraine, Turkey (European side of Istanbul), Russia (only the European area, west of Ural), Iceland, Albania, Macedonia, Bosnia, Moldovia, Montenegro, Jersey, Guernsey, Serbia, Belarus, Andorra and Monaco. The results of the 2017 ranking also include Radisson Blu Edwardian hotels in the UK.
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