by Mia Taylor
Last updated: 4:20 PM ET, Wed April 4, 2018
Radisson Hotel Group is partnering with SOS Children's Villages to sponsor the upbringing and education of orphaned, abandoned and vulnerable children.
The hotel company made the announcement today at its ongoing Americas Business Conference, which is taking place in Orlando, Florida.
SOS Children's Villages is the world's largest, not-for-profit organization dedicated to building loving, stable homes for orphaned, vulnerable or abandoned children.
The global hotel company said in a statement that it hopes to have each of its 1,100 hotels sponsor at least one child and help establish meaningful local relationships with SOS Villages worldwide.
"Responsible business is at the heart of our company's promise of making every moment matter, which also means that we support and help advance the communities in which we operate," Federico J. González, president & CEO, The Rezidor Hotel Group and chairman of the Radisson Hotel Group Global Steering Committee, said in a statement. "The creation of the Radisson Hotel Group created a unique opportunity for us to align our company's commitment to a common global cause that truly will help make a difference in the world, especially for our children and youth. Our partnership with SOS will allow us to help provide a home and a better future for the most vulnerable children in the world."
Active in 135 countries and territories, SOS Children's Villages impacts the lives of millions of children through family support and care programs, as well as education, medical and emergency relief efforts.
The collaboration with Radisson Hotel Group will allow SOS Children's Villages to strengthen its efforts by mobilizing local supporters and volunteers in support of ensuring no child grows up alone.
"This partnership with SOS Children's Villages brings our core values full circle and aligns with our Responsible Business commitment to Think People, Think Community and Think Planet," John Kidd, chief executive officer and chief operating officer, of Radisson Hospitality, Inc., said in a statement. "SOS provides to orphaned, abandoned, and vulnerable children more than just food and shelter; it provides them a chance to have a family and a future. Together with SOS, we will help transform lives through care, hospitality, and compassion."
SOS has been recognized for its innovative and holistic programs, ethical policies, commitment to amplifying youth voices and for putting transparency at the heart of its work.
The organization is a Nobel Peace Prize nominee and a member of "Accountable Now", a cross-sector platform for internationally operating civil society organizations.
"At SOS, we create communities of strong, loving families so vulnerable children have the opportunity to heal, learn and enjoy the kind of safe and healthy childhood they deserve," Lynn Croneberger, chief executive officer of SOS Children's Villages, USA, said. "We are delighted to launch this partnership with Radisson Hotel Group, through which SOS Children's Villages is joining forces with each local hotel owner, general manager, employee and guest to empower children and strengthen communities from the ground up."
Radisson Hotel Group and its hotels confirmed their support to the partnership at the group's Americas Business Conference. The hotel company said it will also strive to inspire its guests to get engaged.
As a first step, the partnership will be connected to Radisson Rewards, the group's loyalty program, where members can redeem points for donations towards SOS Children's Villages.
Radisson has a long history of being a responsible business with a focus on conducting business ethically both within and outside the walls of their hotels. Radisson Hotel Group EMEA has been named to Ethisphere's World's Most Ethical Companies list each year since 2010.
Earlier at the Orlando conference, Radisson announced the planned rejuvenation of its brand across the Americas.
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