Serta Develops New Mattress for Trump Hotel Collection

In partnership with Serta, Trump Hotel Collection has developed a new luxury hotel mattress exclusively for Trump properties. The Trump Hotel Collection Bed was recently unveiled at Trump Hotel Collection's newest property, Trump SoHo New York, located in SoHo. The mattress was also introduced earlier this year at Trump International Hotel & Tower New York as part of a recent $30 million renovation project, as well as Trump International Hotel Waikiki Beach Walk. In addition, there are plans to introduce them in Trump Hotel Collection's next two properties -- Trump Ocean Club International Hotel & Tower Panama and Trump International Hotel & Tower Toronto, both opening in early 2011.

Every support and comfort feature of the Trump Hotel Collection Bed has been selected to deliver proper back support and superior comfort for a deeper, more restful sleep. Serta's exclusive Continuous Support innerspring made with Endless Support Spirals provides uniform support across the mattress and prevents center sagging. Total Edge Foam Encasement extends the sleeping surface all the way to the edge, helping to eliminate edge "roll off." The comfort layers of the mattress include Advanced Comfort Quilt, Serta's exclusive and patented comfort innovation that reduces tossing and turning, plus three-inch Comfort Cushions that surround the body in comfort while providing deep contouring to every part of the body. The bed is finished with a Knit Fabric with a custom Trump Home design. Trump has also partnered with Serta on the Trump Home and Trump Home Luxury mattress collections which are available at select retailers nationwide. For more information, visit www.serta.com or www.trumphotelcollection.com.

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