Holiday travel this season will mean more people using
their own vehicles and staying in hotels and motels.
New
data from Motel 6 and Studio 6 reveals that over half of
those traveling to celebrate winter holidays this year will hit the road to
their destination (51 percent) rather than take to the sky (13 percent).
Over
the river and through the woods will have a homestyle meaning this year.
The
study, which surveyed 2,000 Americans who plan to celebrate winter holidays
this upcoming season, found a variety of reasons for that, including
proximity and a desire to save money.
"There's
just something comforting and nostalgic about packing into the family car with
a trunk filled with gifts and casseroles and road-tripping to your holiday
celebrations," said Julie
Arrowsmith, President and CEO of G6 Hospitality, parent company of Motel 6 and
Studio 6. "It's no surprise we are seeing an uptick in this trusted travel
choice this year given the current environment."
Data
suggested there is a sense of familiarity around the holidays. In fact, many
admit that visiting or traveling to see family and friends is one of their
favorite holiday traditions (50 percent) and most use their paid time off to
spend quality time with loved ones (54 percent).
Motel
6 found that holiday travelers expect to plan their trips three weeks in
advance on average, with some (23 percent) not planning to book ahead at
all.
"It's
no secret that the holiday season brings joy and togetherness, but when paired
with travel woes and high costs, the reason for the season can get lost,"
said Arrowsmith.
Motel
6 just went through an
ownership parent changed last month.
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