Last updated: 9:00 PM ET, Thu June 18, 2026
WHY IT RATES: Villas of Distinction reports strong demand for multigenerational villa travel, with families preferring luxury villas for celebrations and gatherings over hotel stays, offering travel advisors opportunities for high-value group bookings and long-term client relationships. —Janeen Christoff, TravelPulse Executive Editor
Villas of Distinction, the world’s premier luxury villa rental company, is seeing strong demand for multigenerational travel, creating significant opportunities for travel advisors seeking high-value group bookings and long-term client relationships.
As larger families increasingly prioritize shared experiences over traditional hotel stays, luxury villas are becoming the preferred choice for milestone celebrations, anniversaries, graduations, and extended family gatherings. Villas of Distinction’s expansive portfolio of multigenerational villas offer travel advisors access to accommodations specifically designed for large groups, with concierge services and customized itineraries that simplify the planning process.
“Families are increasingly looking for ways to spend meaningful time together, and a villa vacation offers the perfect balance, allowing everyone to enjoy both shared moments and the privacy and flexibility they desire,” said Steve Lassman, vice president of villa product and agency relations for Villas of Distinction. This unique combination not only meets the needs of today’s travelers but also strengthens relationships between travel advisors and their clients, turning memorable vacations into lasting partnerships.”
According to Villas of Distinction, advisors planning multigenerational travel should start by understanding each family’s mobility needs, sleeping arrangements, activity preferences, dining expectations and desired gathering spaces. These considerations often make villas with multiple living areas, accessible features, private staff, and diverse amenities especially appealing to larger family groups.
Top-performing villas for multigenerational travel include:
- Leonardo in Tuscany, Italy — A six-bedroom villa located halfway between Montespertoli and San Casciano Val di Pesa. Villa Leonardo is a refined and elegant estate, ideal for an extended family looking for spacious accommodation, comfort, privacy, and stunning views.
- Secret Beach House in Kauai, Hawaii — An eight-bedroom beach retreat with 500 feet of ocean frontage, featuring wheelchair accessibility, a pool, and family-friendly amenities.
- Trails Edge Lodge in Steamboat Springs, Colorado — A newly remodeled seven-bedroom lodge offering rare ski-in/ski-out access for families and groups seeking a huge, comfortable, and luxurious home.
- Bluff House And Cottage in Holetown, Barbados — A stunning eight-bedroom beachfront villa. This property's timeless asset is over an acre of mature tropical gardens, which has been enhanced by a substantially redesigned pool and garden area.
Villas of Distinction notes that many multigenerational bookings also translate into future repeat business as families increasingly make annual villa vacations and milestone celebrations part of their long-term travel traditions.
Travel advisors with clients interested in booking one of these luxury villas in one of these sought-after destinations are encouraged to begin planning now by visiting VillasofDistinction.com or calling 800-289-0900.
SOURCE: Villas of Distinction press release
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