Will Airbnb Enter the Hotel Industry?

Patrick Clarke
by Patrick Clarke
Last updated: 12:00 PM ET, Fri August 5, 2016

San Francisco-based home-sharing platform Airbnb is currently in the business of connecting travelers with accommodation hosts around the world. But the company is at least experimenting with the idea of hotels, even if it isn't calling it that.

Airbnb recently launched a design studio called Samara. The studio's first project is a novel community center in Japan, according to Fastcodesign.com, "where travelers could also stay - thus providing the community with a central meeting point where they could also serve as hosts to tourists."

The Yoshino Cedar House, which is owned by Airbnb, is currently on display in Tokyo. However, it will be transported to Yoshino, Japan, this October. Shortly after, travelers will be able to book stays there.

The house's ground floor features a living room for community use, a kitchen and a 16-foot-long dining table in the center. Bedrooms are located upstairs.

[READMORE] READ MORE: How is Airbnb Fighting Racism? [/READMORE]

Unlike a hotel, though, Airbnb said booking proceeds will be put towards the community of Yoshino.

"Hosts get an economic stimulus and something to get excited about," Airbnb co-founder and chief product officer Joe Gebbia told Fastcodesign.com. "It's a pathway to get the community to help each other, and it happens to be in the form of architecture."

Airbnb intends to see how the Yoshino Cedar House fares before potentially moving on to similar projects in other parts of the world. But Airbnb's latest venture isn't simply about constructing places for community members and tourists to stay.

Samara goes far beyond architecture, according to Gebbia.

"We're going to use the lens community to build services that open new doors and new revenue streams for the community," he told Fastcodesign.com. "That space includes architecture, product design, software design, and new economic models."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...