Wyndham
Hotels & Resorts has announced new enhancements to its direct booking
platform.
These new end-to-end booking and management tools introduce
real-time visibility, customizable booking tools and centralized management
designed for travel planners to simplify the group stay process from
reservation to check-in with no additional cost to advisors or franchisees.
Angie Gadwood, Senior Vice President, Sales, Wyndham Hotels
& Resorts said in a statement, “Group travel should be simple. By extending
our digital capabilities beyond the initial transaction, Wyndham
is creating a more connected, end-to-end experience for planners—helping
drive conversion, improve visibility and ease the operational burden on hotel
teams.”
She added, “Whether it’s a wedding, a family reunion, a
youth sport event, a team off-site or even project-based infrastructure work,
we’re making it easier than ever to do group business with Wyndham and our
franchisees.”
Built as part of Wyndham’s ongoing commitment to smarter,
more intuitive travel solutions, Wyndham’s enhancements to its group bookings
platform bring everything into one centralized place, affording planners added
clarity and confidence while helping hotels achieve stronger room‑block
performance and higher group conversion.
Key features include:
- Real-Time Booking Dashboard- Planners can
see who’s booked, track progress, and make updates instantly—everything managed
in one place.
- Customizable Wyndham‑Branded
Booking Page. Each group gets a fully personalized booking page, giving
guests a seamless, one‑link experience with no logins or promo codes.
- Instant Group Rates & Wyndham Rewards
Points. Guests can automatically see and book at the group rate—no promo
codes or special instructions needed—and can earn Wyndham Rewards points on
qualifying stays.
- Direct Integration with Hotel Systems. All
bookings sync seamlessly with hotel systems, reducing the need for individual
coordination or front-desk calls.
- Flexible Early Arrival & Late Departure
(Shoulder Nights). Guests can extend their stay before or after the main
event, giving planners fewer exceptions to manage and hotels more opportunity
to capture revenue.
- Expanding Access for the Groups That Travel.
Through strategic partnerships with leading third-party group travel platforms
such as EventPipe, EventConnect and Staybook—widely used by youth sports
tournaments, scholastic organizations and large-scale events to manage team travel—Wyndham
is helping connect franchisees to high-volume, repeat group business.
“Everything we’re building is designed around one simple
goal: making it easier for people to do business with Wyndham. For planners,
that means faster booking, better visibility, and less manual work,” said Brian
Krail, Group Vice President, Commercial Ops & Sales Strategy, Wyndham
Hotels & Resorts. “For franchisees, it’s the opportunity for smarter demand
capture, stronger conversion, and technology that helps them operate more
efficiently. These investments are another important step in creating a modern
commercial ecosystem where everyone benefits.”
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