Choice Hotels Appoints New VP of Marketing and Customer Acquisition

WHY IT RATES: Brent Bouldin is a dynamic leader and an imaginative problem solver who has a track record of developing and implementing transformative marketing and customer acquisition strategies. —Mia Taylor, TravelPulse Senior Writer.

Choice Hotels International, one of the world’s largest hotel companies, has named Brent Bouldin as the vice president of marketing and customer acquisition.

In this role, Bouldin will lead Choice’s overall marketing strategy and programs, focusing primarily on enhancing brand awareness and driving business through the company’s digital channels.

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He will also be responsible for the company’s customer acquisition strategy across all media platforms, including television, digital and social. Bouldin will report directly to Robert McDowell, chief commercial officer, Choice Hotels.

“Choice’s proprietary contribution continues to grow, and Brent’s successful track record of developing and implementing transformative marketing and customer acquisition strategies will help elevate Choice and its family of brands,” said McDowell. “He is a dynamic leader and imaginative problem solver, making him the ideal leader to build and manage our high-performing marketing organization.”

Bouldin joins Choice Hotels from Bank of America Corporation, where he most recently served as senior vice president, enterprise digital marketing and media.

There, he improved the company’s digital marketing approach and launched its consumer social media presence. Earlier in his career, Bouldin served as a business consultant, where he worked closely with several Fortune 500 companies.

Bouldin earned his bachelor’s degree from the Georgia Institute of Technology and a master’s in business administration from the University of North Carolina, Chapel Hill.

SOURCE: Choice Hotels press release