by Lacey Pfalz
Last updated: 10:55 AM ET, Thu April 9, 2026
Ntina Cooper, US Travel Association's new SVP of Operations. (Photo Credit: US Travel Association)
WHY IT RATES: The U.S. Travel Association is the travel industry's national non-profit, and Cooper has held senior positions at Customs and Border Protection as well as the Department of Homeland Security. — Lacey Pfalz, Associate Editor, TravelPulse
The U.S. Travel Association today announced the hiring of Ntina K. Cooper as Senior Vice President of Operations, bringing seasoned leadership to advance the association’s strategic priorities.
“Ntina knows how to drive results in complex environments,” said Geoff Freeman, President and CEO of the U.S. Travel Association. “She has led at scale inside one of the federal government’s most demanding agencies, and she brings the discipline and leadership we need to align our operations with where this organization is headed.”
Cooper brings more than 20 years of leadership experience across operations, strategy and enterprise transformation.
In her new role, Cooper will serve as a member of the organization’s leadership team and oversee Finance, Human Resources, Information Technology and Legal—ensuring the association’s core functions are aligned, integrated and built to support long-term growth.
“I’m grateful for the opportunity to be part of an organization focused on strengthening the travel industry and to support its next phase of growth,” said Cooper. “I’m looking forward to working alongside a strong team and helping drive what comes next for U.S. Travel.”
Cooper most recently served as Executive Assistant Commissioner for Enterprise Services at U.S. Customs and Border Protection (CBP), where she led a nationwide organization of more than 4,000 employees delivering mission-critical services across procurement, human capital, information technology and facilities. She has held senior leadership roles across CBP and the Department of Homeland Security. Cooper holds a bachelor’s degree from the University of Michigan and a master’s degree from DePaul University.
SOURCE: U.S. Travel Association press release.
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