WHY IT RATES: With
leadership changes focused on enhancing the airport experience and
personalizing the loyalty journey, JetBlue is positioning itself to better meet
traveler expectations and drive long-term engagement. — Laurie Baratti,
TravelPulse Associate Writer
JetBlue today
announced the following leadership appointments:
Daniel Blake has been named Vice President
Airports Experience. He will have day-to-day oversight of airport
operations across JetBlue’s 100+ destinations spanning the U.S., Canada, Latin
America, Caribbean, and Europe. Blake will report to JetBlue’s Senior Vice
President of System Operations and Airports, Steve Olson.
“Dan brings deep
operational expertise, a strong connection to our culture, and an unwavering
focus on crewmembers and customers alike,” said Olson. “Over the past 18 years,
he’s played a key role in growing our Boston operation into the success it is
today while driving meaningful improvements in reliability. I’m excited to see
him bring that same energy and leadership all across our broader network.”
“I’m incredibly
honored to take on this new role and continue building on the strong foundation
our teams have laid across JetBlue,” said Blake. “I’m especially looking
forward to working more closely with crewmembers in every city we
serve—supporting them and learning from them as we continue to raise the bar on
reliability and the caring service our customers expect from JetBlue.”
Most recently,
Blake served as JetBlue’s Director Airport Operations in Boston, with
leadership of the airline’s Logan International Airport focus city plus nine
other airports across New England. Prior to leading the region, he served in a
number of roles in customer service and station operations in Boston beginning
on the frontline in 2007 as an airport operations crewmember. He is a graduate
of the University of Tampa.
Edward Pouthier has been named Vice President
Loyalty & Personalization. Reporting to company president Marty St.
George, he will be responsible for increasing engagement with JetBlue’s most
loyal customers through TrueBlue, JetBlue’s award winning loyalty program, and
its co-branded credit card portfolio.
“Loyalty plays a
big role in how we bring JetForward to life,” said St. George. “As we focus on
delivering products and perks our customers truly value, we also need to make
it easy and rewarding for them to keep choosing JetBlue. Ed has led the
transformation of TrueBlue as Director Loyalty Program & Experience—helping
turn it into a stronger driver of both revenue and customer loyalty. He’s a
smart, thoughtful leader who understands how to build deeper connections with
our customers—and I’m excited to see how he’ll shape the next chapter of our
loyalty program.”
“I’m thrilled to
step into this role and continue building a loyalty program that puts our
customers first,” said Pouthier. “For me, it’s all about creating moments that
matter—whether it’s earning rewards faster or enjoying perks that actually feel
like perks. I’m looking forward to evolving the program in ways that feel
fresh, personal, and unmistakably JetBlue.”
Prior to joining JetBlue in 2022, Pouthier
worked for nine years at Delta Air Lines in various commercial leadership roles
in both the U.S. and Europe. Before Delta, he worked at Sabre Airline
Solutions, the Star Alliance, and US Airways. He is a graduate of the
University of North Carolina at Chapel Hill and received his MBA from INSEAD in
France.
SOURCE: JetBlue Airways press release.
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