JetBlue announced it appointed Marty St. George as the company’s next president, effective February 26, 2024.
St. George will report to Joanna Geraghty, JetBlue's current president and incoming chief executive officer.
An industry veteran, St. George previously served as a member of JetBlue’s leadership team from 2006 to 2019—beginning as vice president, planning before transitioning to senior vice president of marketing and commercial, and ultimately executive vice president and chief commercial officer—but most recently served as chief commercial officer at LATAM Airlines Group.
Before joining LATAM in 2020, St. George operated an airline strategy consulting practice and served as interim Chief Commercial Officer at Norwegian Air Shuttle ASA.
As JetBlue President, St. George will lead the airline's commercial functions, including marketing, loyalty, network planning, airline partnerships, sales and revenue management. He will also guide customer support, enterprise and operational planning, and corporate communications in addition to having oversight of JetBlue Travel Products (JTP), which will continue to be led day-to-day by its president, Andres Barry.
"With more than 30 years of experience in aviation and a passion for our industry like few others, Marty’s the right leader to bring onboard as we embark on our focused plan to get back to profitability," Geraghty said in a statement. "I look forward to working with Marty to ensure that our crewmembers are set up for success in serving our customers and can deliver the reliability we know is critical to generating financial returns and powering long-term, sustainable growth."
"I’m energized to be returning to JetBlue at this pivotal time in its history," added St. George. "JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike."
St. George will assume his new role at a challenging time for the airline, which had its $3.8 billion acquisition of Spirit Airlines blocked by a federal judge last month.
The court is expected to hear the carriers' appeal to the ruling in June.
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