JetBlue is changing how travelers shop for fares in advance of its first-class launch later this year.
The airline is promising a simpler, more intuitive way to shop for flights, allowing passengers to easily compare the available onboard experiences and select a fare option that aligns with their preferences.
This comes ahead of JetBlue's highly anticipated BlueFirst offering on domestic routes.
Customers will initially choose from one of the airline’s four onboard experiences, including Main, EvenMore, BlueFirst or Mint, to determine their seating area, onboard amenities and service level.
From there, they'll select one of up to three fare options from Base, Standard or Flex.
JetBlue's Onboard Experiences
- Main: JetBlue's signature onboard experience, featuring caring service, free high-speed Fly-Fi, seatback entertainment with live TV, complimentary snacks and drinks.
- EvenMore: JetBlue's premium-economy experience featuring extra legroom, priority security where available, early boarding, dedicated overhead bin space and additional onboard perks.
- BlueFirst: JetBlue's new domestic first-class experience, starting to roll out later this year across the airline's non-Mint aircraft and routes.
- Mint: JetBlue's premium experience, featuring lie-flat seating, curated dining and elevated service on select routes.
JetBlue's Fare Options
- Base (branded as Main Base, EvenMore Base, or BlueFirst Base): Does not include seat selection. Cancellations receive travel credit, less any applicable fee.
- Standard (branded as Main, EvenMore, BlueFirst, or Mint): Includes seat selection, no change fees and travel credit for eligible cancellations.
- Flex (branded as Main Flex, EvenMore Flex, BlueFirst Flex, or Mint Flex): Includes seat selection, no change fees and a refund to the original form of payment for eligible cancellations.
"With the introduction of BlueFirst and our recently improved EvenMore experience, we want to make sure customers can easily find the JetBlue experiences they are looking for," JetBlue President Marty St. George said in a statement.
"In two simple clicks, customers will be able to book what’s right for them. First, the onboard experience, and then the fare option depending on their preferences around seat selection and refundability."
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