by Brian Major
Last updated: 4:05 PM ET, Mon April 24, 2023
Philip Rose is the new deputy director of tourism, Americas at the Jamaica Tourist Board. (Photo Credit: Jamaica Tourist Board)
The Jamaica
Tourist Board (JTB) named Philip Rose deputy director of tourism, Americas,
with responsibility for the U.S., Caribbean and Latin America, organization
officials said in a statement. Rose, who replaces the recently retired Donnie Dawson, took office officially on April 1,
said JTB officials.
“Philip Rose
has a long history working in tourism to promote brand Jamaica,” said Edmund
Bartlett, Jamaica’s tourism minister. “Throughout the years, he has proven
himself to be a visionary leader whose numerous successes have helped to
elevate and maintain Jamaica’s status as one of the world’s top tourism
destinations.”
Rose most
recently served as JTB’s regional director in the U.S., with responsibility for
overseeing sales and marketing in the Northeast. The region is responsible for the
“largest share of visitor arrivals to the island,” according to JTB.
Rose previously
held senior-level positions at JTB including regional director of Canada. During
his tenure in this post, the country produced its highest-ever visitor arrivals
in Jamaica, officials said.
Rose is a “global
connector with long-standing relationships” and a “keen ability to identify and
leverage marketplace trends and data,” said JTB officials. Rose’s digital
expertise “led him to pioneer [JTB]’s use of social media as a marketing tool,”
officials added.
“It’s an honor
for me to accept this appointment [from] the Jamaica Tourist Board, who first
recruited me from the hospitality sector over 20 years ago,” said Rose.
“I have always
been passionate about selling and marketing travel to Jamaica [and] aligning
strategies and tactics to meet objectives and targets,” said Rose, “so I look
forward to doing so in an expanded capacity.”
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