Anthony Viciana (Source: Anthony Viciana)
WHY IT RATES: Anthony Viciana’s appointment as vice president, member services, where he will serve the consortium’s affiliate members, aptly illustrates the company’s commitment to supporting its diverse roster of members to help them realize the full value of their membership.—Claudette Covey, Executive Retail Editor
Anthony Viciana has been appointed Vice President, Member Services at Travel Leaders Network, the industry’s leading consortium for travel agencies of all sizes and business models.
In his new role, Viciana will lead the team dedicated to supporting Travel Leaders Network’s U.S. Affiliate (non-franchise) members. He will oversee the successful integration of new Affiliates into the network while partnering with existing members to accelerate growth through strategic business coaching, increased adoption of network programs, strengthened supplier partner engagement, and expanded revenue opportunities. Focused on helping agencies unlock the full value of their membership, Viciana will support members in enhancing profitability, improving performance, and achieving their long-term business goals. He will report to Megan Wollak, Senior Vice President, Member Services.
“Our members are at the heart of Travel Leaders Network and represent the incredible diversity and entrepreneurial spirit of today’s travel industry,” said Lindsay Pearlman, President of Travel Leaders Network. “From large, multi-location agencies to independent advisors building their businesses, they all share a common goal: growing stronger through the power of a trusted network.
“As we searched for the right leader for this role, we wanted someone who understands the challenges and opportunities our members face every day and is passionate about helping them succeed. Anthony brings a unique combination of industry expertise, leadership, and a genuine member first mindset, and we are thrilled to welcome him to the team.”
Viciana has spent decades in the travel industry, building and leading high-performing sales teams while fostering cultures where professionals can thrive. He brings more than 20 years of experience in the premium and luxury travel sectors, including leadership roles with renowned brands such as Princess Cruises and Carnival, and most recently, in the Scenic river and yacht cruise space.
Viciana’s expertise spans leadership, marketing, consultative sales, budgeting, account management and driving organizational growth and success. He is based in Charleston, S.C.
SOURCE: Travel Leaders Network press release
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