by Donald Wood
Last updated: 10:05 AM ET, Mon April 1, 2024
WHY IT RATES: United
Airlines unveiled a revamped Board of Directors.—Donald Wood, Breaking News
Senior Writer.
United Airlines Holdings, Inc. (UAL) announced today that
Michelle Freyre is joining its Board of Directors. Freyre currently serves as
President, Global Brands, Clinique and Origins, at The Estée Lauder Companies,
where she is responsible for guiding the brands' overall strategic vision and
driving global growth.
"Michelle's extensive experience in business and
product strategy will make her an excellent addition to our already strong
Board of Directors," said United CEO Scott Kirby. "In each of her
previous roles, Michelle has deftly balanced modernizing and celebrating the
historic brands she has overseen."
"We are excited to welcome Michelle to the Board of
Directors and look forward to the valuable insight and experience she will
bring to United," said Ted Philip, Chairman of the Board of Directors.
"For the last two decades, Michelle has guided some of the most prominent
brands in corporate America and her sophisticated understanding of large brands
to serve the needs of customers is valuable experience that will benefit United
and our Board of Directors."
"I am honored to join the Board of Directors at United
Airlines and contribute my brand-building experience, global perspectives and
passion for serving discerning consumers to such an iconic, transformative and
prominent brand," said Michelle Freyre. "As someone who is focused on
a consumer-centric approach, I admire the elevated experience United Airlines
offers to its consumers around the world. Furthermore, I am humbled to have
this opportunity to represent my Latina community."
Freyre has a proven track record of leading influential
brands and has been recognized by Fortune, Bloomberg, and the Association of
Latino Professionals For America as one of America's Most Powerful and
Influential Latinas in Business. In her role overseeing Clinique and Origins,
Freyre has led brand initiatives to reach new consumers across different
generations, while preserving the iconic essence of the brands. Her personable
leadership style and commitment to lead with empathy and authenticity fosters an
inclusive culture across Clinique, Origins and The Estée Lauder Companies.
Previously, Freyre spent 20 years at Johnson & Johnson
("J&J") in various roles across marketing and sales, including as
President, U.S. Beauty, J&J Consumer Health Products division. Prior to her
service with J&J, Michelle held Brand Marketing positions with other
companies including Pepsi-Cola Company. She grew up in Puerto Rico and holds a
B.A. from Yale University and an MBA from Harvard Business School.
Michelle will join along with Rosalind Brewer, who was added
to the Board earlier this year. After successful tenures, Directors James
Kennedy and Carolyn Corvi will not stand for reelection this year.
"I would like to express my gratitude to Jim and
Carolyn for their service on United's Board of Directors and for their tireless
work to help grow United into the best airline in aviation history," said
United CEO Scott Kirby.
SOURCE: United Airlines
press release.
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