by Lacey Pfalz
Last updated: 9:20 AM ET, Mon March 10, 2025
Priceline launched a new campaign targeting Americans who consistently search and research their bucket list trips without ever actually booking them.
The new ad campaign, featuring their spokeswoman Kaley Cuoco, will feature travelers lost in their dreams, who, when broken out of their reveries, are able to actually take their bucket list trips after booking them on Priceline. The campaign will be promoted across platforms and channels, including YouTube and social media.
The campaign begins with a basketball-themed ad for March Madness. In addition, the campaign is currently providing Buzzer Beater deals for basketball fans.
Fans can enjoy 10 percent savings on select hotels in the host cities of men's and women's tournaments from March 25 through April 6. Travelers will also save 15 percent on select hotels for the quarter-finals and $125 on hotels for the semi-finals. Those heading to the championships will enjoy $250 off on select hotels.
Educators and students who register with Priceline with their .edu emails will be upgraded to VIP Gold status through the end of the year, offering them more exclusive travel discounts.
"Travel has the power to turn dreams into reality, and with Priceline, that reality is more accessible than ever," said Lesley Klein, SVP, Strategy and Brand Marketing at Priceline. "This campaign is all about breaking down the barriers that keep people on the sidelines – whether that's cost, hesitation, or just the feeling that travel is out of reach. By delivering unbeatable deals and exciting partnerships, we're making it easier than ever for travelers to stop dreaming and start going."
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