WHY IT RATES: Throughout its 50-plus years in business, Central Holidays has capitalized on strategies designed to help travel advisors boost their sales, and the group business is no exception to that rule. — Claudette Covey, Executive Retail Editor.
As travel advisors continue to seek new ways to grow revenue, build client loyalty, and differentiate their businesses, Central Holidays is showcasing one of the industry’s most impactful opportunities: Group Travel. Backed by more than 50 years of destination expertise, Central Holidays is helping advisors unlock the full potential of this high-value niche while introducing a compelling new incentive designed to reward their success.
Group travel has long been recognized as a powerful driver of travel agency growth, offering advisors the ability to maximize bookings, increase per-client value, and foster lasting relationships with travelers who return again and again. With Central Holidays serving as an extension of their sales force, advisors are empowered to confidently develop, promote, and operate group programs across a diverse global portfolio – even if they have never planned a group tour previously.
“Group travel is one of the most effective ways for advisors to scale their business while delivering meaningful experiences for their clients,” said Adam Greis, General Manager of Central Holidays. “At Central Holidays, we work side-by-side with advisors, providing the destination expertise, planning support, and operational strength needed to turn group ideas into successful, revenue-generating programs. We’re not just a supplier; we seamlessly become part of their team behind the scenes.”
Why Group Travel Matters Now More Than Ever
In today’s travel landscape, group experiences are evolving beyond traditional tours. Advisors, with the help of Central Holidays' destination specialists, are building curated journeys for affinity groups, alumni associations, faith-based organizations, incentive groups, and special-interest travelers. These programs not only generate stronger revenue streams but also deepen client engagement and loyalty.
Central Holidays’ dedicated travel industry sales team supports advisors at every stage of group development, from concept creation and itinerary design to pricing, logistics, and on-the-ground execution. With in-country expertise across Europe, Africa, West Asia, and the Americas, Central Holidays ensures each program is thoughtfully planned, seamlessly executed, and tailored to the unique needs of each group.
In addition to operational and destination expertise, Central Holidays further empowers travel advisors with comprehensive, full-service marketing support designed specifically to drive group bookings. Understanding that even the most compelling travel program needs the right visibility, the company’s in-house marketing team provides a suite of customizable tools – all at no additional cost – that can be easily integrated into each advisor’s outreach strategy. These include professionally designed, full-color brochures, personalized email campaigns with embedded video, branded web page PDFs, eye-catching advertising creatives, posters, and custom presentations, along with live or virtual travel presentations and webinars led by Central Holidays’ expert staff.
New Group Travel Incentive: Earn Up to $2,000
Central & South America Group Programs
— $1,000 for groups of 15 paying passengers
— $1,400 for groups of 16–20 paying— passengers
— $2,000 for groups of 21+ paying passengers
Europe, Africa & West Asia Group Programs
— $500 for groups of 15 paying passengers
— $700 for groups of 16–20 paying passengers
— $1,000 for groups of 21+ paying passengers
Program Details & Terms
— Valid for new group bookings requested after April 1, 2026
— Must be deposited by May 31, 2026
— Travel must depart by December 31, 2027
— Minimum 5-night stay required
— Gift card issued post-travel completion
Promo Codes
GRPLAGC (Central & South America)
GRPEUAFGC (Europe, Africa & West Asia)
Not combinable with other offers; additional restrictions apply
With demand for shared, meaningful travel experiences continuing to rise, group travel presents a powerful opportunity for advisors to elevate their business. Central Holidays invites travel advisors to take advantage of this new incentive and discover how group travel can transform their sales strategy.
SOURCE: Central Holidays press
release.
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