Collette Launches New Marketing Assets for Travel Advisors

by Noreen Kompanik
Last updated: 11:35 AM ET, Thu February 13, 2025

North America’s longest-running tour operator, Collette has announced the launch of a new suite of marketing assets for travel advisors. 

The assets promote Collette’s Small Group Explorations product line and assist advisors in engaging culturally curious clients looking for a travel experience full of depth, richness and human connection.

Key Marketing Assets Available to Advisors include:

• Collette Connection: A free-to-use program that allows travel advisors to send the new Explorations guide (as well as other print brochures) directly to their clients with a personalized letter and the advisor’s call to action.
• Video Content: Engaging videos that highlight the immersive experiences of small group travel, perfect for sharing on websites, email and social media.
• Editorial Content: Inspirational articles created by Collette’s in-house team highlighting vendors, experiences and exclusive moments on tour.
• Explorations Info Guide: Bite-sized digital guide provides quick insights for clients on what Collette’s Small Group Explorations product line offers.
• Social Media Tiles: Ready-to-use social media images to help advisors promote small group travel on various platforms.

“We are committed to supporting our travel advisor partners by providing them with high-quality marketing materials that make it easier to sell confidently,” said Stephanie Mirando, Sr. Vice President of Global Marketing at Collette.

“These new assets are designed to help advisors showcase the unique benefits of Collette’s Small Group Explorations product line, ultimately driving more bookings and enhancing client satisfaction," Mirando continued.

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