Cox & Kings was founded in 1758. (Source: Cox & Kings)
Cox & Kings debuted a brand overhaul this week, featuring a new digital platform and creative campaign designed to position the company, which was founded in 1758, with a focus on “curiosity, expertise and deeper cultural exploration,” the company said.
“While honoring more than 265 years of travel heritage, the refreshed identity positions the brand firmly for the future as it focuses on its international expansion under Abercrombie & Kent Travel Group (AKTG),” Cox & Kings said.
“Since joining AKTG in 2019, the brand has entered a new phase of global growth, including its recent expansion into Australia and a forthcoming launch into the U.S. this September, bringing its trusted expertise, small-group tours and private tailor-made itineraries to new markets."
Drawing on themes such as cartography, exploration and cultural narrative, the refreshed design couples understated sophistication with a focus on appealing to Cox & King’s intellectually curious clientele.
“Our purpose is to deepen people’s understanding of the world through travel and discovery,” said Cox & Kings Managing Director Jennifer Charlton. “That idea sits at the center of everything we are building, from the journeys we create and the experts we work with, to the way the brand now looks, feels and communicates.”
“We are evolving Cox & Kings thoughtfully, retaining its authority, expertise and depth while creating a clearer and more contemporary expression of what the brand stands for,” she added.
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