EVOKE INSPIRE Hires National Sales Manager

Claudette Covey
by Claudette Covey
Last updated: 2:30 PM ET, Fri May 8, 2026
EVOKE INSPIRE Hires National Sales Managers

Kristi Green was appointed regional sales manager, luxury – Midwest. (Source: EVOKE | INSPIRE)

WHY IT RATES: EVOKE | INSPIRE, a luxury sister brand to Pleasant Holidays that debuted on April 1, has hit the ground running, with new regional sales managers eager to partner with luxury travel advisors looking to grow their luxury travel businesses.—Claudette Covey, Executive Retail Editor.


EVOKE | INSPIRE is pleased to announce the appointment of three regional sales managers, luxury, reinforcing the brand’s long-term investment in meaningful advisor partnerships and personalized support across the United States.

Kristi Green joins EVOKE | INSPIRE as Regional Sales Manager, Luxury – Midwest. A respected industry leader with decades of experience, Green brings a relationship-first approach shaped by senior roles at CADENCE Travel, Global Travel Collection, Travel Experts and Virtuoso Ltd. Most recently, she served as director of industry and community affairs at CADENCE Travel, where she led advisor engagement initiatives, strategic partnerships and large-scale industry programs. Green will support advisors throughout the Midwest with a focus on collaboration, growth and long-term success.

Joseph “Joe” Luchison has been named Regional Sales Manager, Luxury – East. Luchison brings a dynamic background spanning tour operators, wholesalers, adventure travel and luxury small-ship cruising. His recent work with Scenic Group included leading U.S. brand strategy and contributing to the launch of Emerald Cruises’ luxury yacht product. With prior leadership roles at Ciclismo Classico and Travelzoo, Luchison is known for aligning supplier strategy with the evolving needs of luxury-focused advisors. He holds an MBA from Northeastern University and is fluent in multiple European languages.

Rondah Delos Reyes joins the team as Regional Sales Manager, Luxury – West. With deep experience in business development, operations and strategic partnerships, Delos Reyes is recognized for her consultative, relationship-driven approach. Her work centers on building trust and supporting advisors in delivering highly personalized, seamless journeys. Delos Reyes holds an MBA in organizational leadership from Mount Saint Mary’s University and currently serves as a board member and membership committee chair for the Southern California chapter of the American Society of Travel Advisors.

“These appointments reflect our continued commitment to putting advisors first,” said James Kareka, Vice President & Managing Director, Trade Brands. “Kristi, Joe and Rondah each bring distinct strengths, shared values and a deep understanding of the luxury advisor community. Their leadership further strengthens our ability to support advisors with insight, partnership and care.”

With this expanded sales leadership team, EVOKE | INSPIRE continues to elevate its advisor-centric model, rooted in personal connection, thoughtful collaboration and experiences designed with intention.

Source: EVOKE | INSPIRE press release


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