G Adventures recently announced their newest Ambassadors of Change.
Following the successful launch of the program last year, seven new winners were announced on G Adventures' agent-only Facebook page after a three-month-long, nationwide search.
"Our years of experience bringing travelers into local communities, supporting social enterprises and studying customer feedback have illustrated just how well travel and tourism can be transformative forces for good", said national sales manager for G Adventures, Jeremy Brady. "There's still more we can do, though, to bring this message to the masses. "That's why our agent partners are such key voices in this vision; they help educate travelers about the power of their purchases."
The new agents' mission will be to change people's lives through travel. The group will work with the company's 10 regional sales leads, also known as global purpose specialists, to help spread the word about tourism as a force for global good.
G Adventures' newly-appointed 2018 Ambassadors of Change are:
-Janelle Cook with Women's Travel Company, an independent agency in Washington state
-Cassandra Harris of Accent on Travel agency and Travel Leaders, located in Virginia
-Sarah Nelson from A World of Travel agency and Travel Leaders, based in Arizona
-Nick Salmen of Remarkable Journeys agency and Travel Leaders, based in Minnesota
-Angela Shah with Gwin's Travel and the Signature Travel Network in Missouri
-Julia Slatcher from Inspire World Travel agency and Virtuoso, located in Michigan
-Nicole Thibault of Magical Storybook Travels, based in New York state
Candidates were able to submit applications between November 1 and December 31, 2017, and answered three questions online at GAdventures.com/ambassador. From there, G Adventures' staff selected 11 semi-finalists in a blind review process.
U.S. marketing director for G Adventures Steve Lima thanked the 2017 ambassador-judges for their time, passion and expertise.
"We really couldn't have asked for a better group of like-minded professionals to help us launch and prove our concept last year," said Lima. "My colleagues and I learned a lot from them, and feel very grateful we had the opportunity to team up. We will absolutely apply these new insights to our trade marketing and sales campaigns in future."
The 2018 Ambassadors of Change will be awarded a series of benefits to incentivize and support their efforts, including but not limited to marketing funds to host educational customer events or fundraisers in support of the Planeterra Foundation; a custom G Adventures communications toolkit; a G Adventures' gift bag filled with branded wearables and travel accessories; plus travel on one of seven all-expense-paid trips that include visits to a G Adventures for Good social enterprise.
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