Goway Launches New Website & Brand Refresh

by Lacey Pfalz
Last updated: 10:20 AM ET, Thu June 6, 2024

Tailor-made tour operator Goway launched a new website, its first brand refresh in 54 years and a new travel advisor portal this week.

The new website offers an improved user experience for travel advisors and travelers, with over 1,000 tailor-made trips on all seven continents with a focus on 4- and 5-star accommodations and private-guided touring, inspirational stories from Destination Specialists and travel writers, comprehensive travel guides and more.

Goway’s travel advisor portal now offers more resources, such as the GowayPro Travel Tales podcast, a Passport to a Free FAM incentive program and a larger GowayPro Travel Academy education program.

The new rebranding includes a newly designed logo, a modernized logo that respects the company’s 54-year history while focusing on the future. The tour company will announce other exciting new investments leading up to its 55th anniversary in 2025.

“The new Goway.com represents our true passion for travel and utmost commitment to providing the best experience for travel advisors and their globetrotting clients,” says Adam Hodge, Goway’s Senior VP. “In the past, my father and Goway’s Founder and President, Bruce Hodge, personally wrote hundreds of our webpages, pouring his personal knowledge and passion for travel into the very expression of our company. Today, our Destination Specialists continue the journey by imbuing the new Goway with their passion, personality, and expertise.

“The new Goway.com showcases our shared passion and dedication to state-of-the-art technology, industry-leading travel products, and a client experience that is as impressive as our travel offerings,” Hodge continued. “Our new website and rebranding embody our 54-year journey as a travel company made up of passionate travelers. The only thing more inspiring than where we’ve been is where we will go next. Welcome to the new Goway.”