Inside Travel Group Launches $25K Travel Advisor Incentive Program

Image: A small group with InsideJapan Tours poses in a bamboo forest in Arashiyama, Kyoto. (Photo Credit: InsideJapan Tours)
Image: A small group with InsideJapan Tours poses in a bamboo forest in Arashiyama, Kyoto. (Photo Credit: InsideJapan Tours)
Noreen Kompanik
by Noreen Kompanik
Last updated: 12:10 PM ET, Tue May 6, 2025

In honor of its 25th anniversary, Inside Travel Group, parent company of InsideJapan Tours and InsideAsia Tours has launched its new Advisor Insider Program with a $25,000 trip giveaway. 

Following a record-breaking 2024, Inside Travel Group experienced a further 49 percent year-on-year growth in trade sales in January 2025. In support of its continued growth, the new Advisor Insider Program incentive offers travel advisors the chance to experience an Inside Travel Group tour. This includes a ‘self-fam’ worth up to $25,000 USD or a spot on a small group tour in Japan.

“Inside Travel Group’s trade network in the United States is of crucial importance to sustain our continued growth,” said Aaron Kuehn, Inside Travel Group’s Director of Trade Sales for the US market.  “Our existing advisor partners who we rely on know that our cultural adventures and small group tours are the best in the market.”

Kuehn added, “We want advisors to experience what we do best. We know they won’t look anywhere else once they have traveled with Inside Travel Group’s specialist brands InsideJapan and InsideAsia. The Advisor Insider Program is not just another boring prize; this incentive is a fantastic way for advisors to improve their overall sales skills and destination knowledge via our webinars and training sessions from our Japan and Asia destination specialists.”

The program is free to join, and participating advisors must subscribe to Inside Travel Group’s emails, pass a quiz after watching a training video, submit a questionnaire for each booking at the end of each month outlining how client bookings capture the spirit of cultural adventure and lastly, attend one of Inside Travel Group’s webinars in 2025.

The ‘self-fam’ is to one of Inside Travel Group’s East Asia destinations and is valued up to $25,000. The winner will be selected from the pool of advisors who successfully submit client bookings each month.

Second prize is landing a spot on an InsideJapan Tours small group tour, rewarded to the first ten advisors who each make three separate client bookings on an InsideJapan Tours small group tour in 2025. Advisors who book more than three small group tour clients will be eligible for an upgrade in accommodation class on their own trip.

Inside Travel Group Co-Founder and Director Alastair Donnelly said in a statement, “Our destinations are amongst the most popular in the world right now – in particular, Japan, South Korea and Thailand. The founding purpose of InsideTravel was to share what we loved most about the places we had lived and traveled with as many people as possible – helping visitors to ‘get beneath the surface’, and this is still our mission 25 years later."

“The Year of the Snake is going to be big across Asia, and we are making it even better for our advisors," said Donnelly.


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