WHY IT RATES: Book Lapland is trying to open the Arctic to leisure travelers.-Donald Wood, Breaking News Senior Writer.
Having long been a destination of mystery and adventure, the Arctic has previously been a destination reserved for the specialist adventurer or the wealthy. However, with the launch of Book Lapland, the Arctic region is now open for independent travelers with a new simple booking window to activities across Lapland.
Book Lapland is working with activity providers across Norway, Sweden and Finland, creating a central location where visitors can check live availability and book activities online, all at exactly the same price as if you went to them directly.
Having recognized the benefit to travelers to the region, the tourism authority behind one of the most popular travel regions of Northern Norway, Visit Tromso, has agreed on an exclusive partnership with Book Lapland, which has seen a wide range of products offered through the new website.
One of Book Lapland's founders, Chad Blakley, said; "The Arctic region is a magical place to experience and somewhere I have called home for many years, however, it has never been easy for independent travelers to plan a trip and book activities. There are so many great experiences that you simply wouldn't know about. Book Lapland has been designed to change this and allow those traveling to make the most of their time and build their own adventure to the Arctic."
With over 130 individual activity products available, Book Lapland is thought to have the world's biggest range of Arctic activities with live availability and online booking. With a team in the Arctic region adding new activities on a daily basis, the new website launched is set to continue to grow.
Book Lapland's Chad Blakley adds; "This is an exciting time for anyone who has ever dreamed of experiencing the Northern Lights or Midnight Sun, go dog sledding or Snowmobiling. The launch of Book Lapland has now made an independent trip possible for many of those looking to create their own independent Arctic adventure."
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