by Lacey Pfalz
Last updated: 10:45 AM ET, Mon June 22, 2026
Tour operator Trafalgar, which recently expanded into European river cruising, is launching its first major river cruise brand campaign, titled "Sail A Great Story," to introduce travelers to the new brand and river cruising experience.
The campaign runs from June through September 2026 across channels, including social media. Advisors can download campaign videos to share with their clients on the TTC's advisor page.
As part of the campaign, travel advisors who book eligible Trafalgar river cruise sailings can earn a $150 e-gift card bonus for every qualifying passenger, now through July 31, 2026. Bookings must be made, deposited and submitted with the promo code TR26EARN.
The top-selling advisor in North America, with a minimum of five qualifying bookings, will win an air-inclusive trip on the inaugural sailing of the Trafalgar Dreamer (formerly Trafalgar Harmonie), on the Best of the Seine with Paris & Normandy, which departs next April.
"Trafalgar is a name travelers already know and trust, and by bringing more travelers into the river cruise category, we're giving our travel advisor partners a new audience to convert into bookings," said Melissa DaSilva, Deputy CEO and Chief Sales Officer, TTC Tour Brands.
"Every great trip starts with a great story, and this new campaign is about sparking interest among prospective travelers to create their own with Trafalgar, showing them what it means to discover Europe from a perspective only the river can provide, and inspiring them to reach out to their advisor and start planning."
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