ASTA to Rebrand, Bring NACTA Under the ASTA Banner
Travel Agent American Society of Travel Advisors (ASTA) Patrick Clarke August 09, 2018

The American Society of Travel Agents (ASTA) is set to undergo its first name change in decades as part of a rebranding and reorganization effort.
ASTA announced Thursday it will become the "American Society of Travel Advisors" and its National Association of Career Travel Agents (NACTA) subsidiary, which it acquired in 2000, will be brought closer under the ASTA banner as the "ASTA Small Business Network."
The formal launch will occur and new logos will be unveiled at this month's ASTA Global Convention in Washington, D.C. August 21-23.
The organization also plans to launch a major consumer awareness campaign during the event.
The decision to bring NACTA members into the fold comes after extensive consultation with both NACTA and ASTA’s volunteer leadership with the ultimate goal being to elevate the industry along with members’ business.
READ MORE: 15 Things The Best Travel Agents Want Clients to Know
The organization said it's seeking to reimagine the relationship between NACTA, ASTA, the travel industry and the traveling public.
READ MORE: 11 Reasons Why You Should Use a Travel Agent
ASTA plans to reveal additional details of the rebranding and reorganization in the coming weeks and months. In the meantime, travel professionals can learn more by attending this month’s ASTA Global Convention and NACTA Annual Conference (August 23-25) in Washington, D.C.
Sponsored Content
-
Join ALG Vacations® for our brand-new podcast
Promoted by ALG Vacations -
A Modern Luxury Resort in Punta Cana
Promoted by The Excellence Collection -
Tropical Paradise in Cancun & Punta Cana
Promoted by The Excellence Collection -
Start Getting Rewarded More With the Palladium Connect Partnership Program
For more information on American Society of Travel Advisors (ASTA), United States
For more Travel Agent News
More by Patrick Clarke
Comments
You may use your Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook information, including your name, photo & any other personal data you make public on Facebook will appear with your comment, and may be used on TravelPulse.com. Click here to learn more.
LOAD FACEBOOK COMMENTS