CLIA Introduces New Certification

WHY IT RATES: Those who take on a leadership role at an agency now have a special designated certification through CLIA. —Janeen Christoff, TravelPulse Senior Writer.

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Cruise Lines International Association (CLIA) launched a new Travel Agency Executive (TAE) Certification.

In order to qualify for the TAE Certification, the individual must be an executive, director, accounting manager, marketing manager or someone who works in a leadership role but does not function only as a full-time selling travel agent with a CLIA Affiliated Agency.

“CLIA is excited to offer the new Travel Agency Executive Certification as a tool for our agency leaders to strengthen their skills within the industry,” said Stephani McDow, Director, Membership and Professional Development, CLIA. “We are committed to supporting our members with a range of certifications for all travel professionals—from new and experienced travel agents to agency executives.”

Required online courses or live seminars for the TAE Certification include:

—Developing Your Marketing Strategy

—What has PR Done for You Lately?

—Customer Relationship Management

—Effective Presentation Skills

—Better Listening Skills for Better Business

—Building Client Loyalty

Additionally, individuals interested in the TAE Certification must complete one of the following elective training options during their completion term following enrollment:

—Any three additional CLIA courses/seminars

—The achievement of the Travel Institute CTA, CTC or CTIE designation

CLIA Travel Agency and individual agent members have access to exclusive professional development programs, bonus commissions, travel perks, trainings and resources to help business thrive. CLIA membership sets travel agents apart as cruise travel experts and trustworthy sources for consumers to learn about and book cruise vacations.

For more information about the Travel Agency Executive (TAE) Certification please visit Cruising.org. You can also schedule a career counseling session for a one-on-one consultation with a member of CLIA’s professional development and training team at Cruising.org/CareerCounseling.

SOURCE: CLIA press release.