The Travel Agent of the Year's Advice

Image: PHOTO: Lisa Fitzgerald. (photo courtesy of Lisa Fitzgerald/Fitzgerald Travel)
Image: PHOTO: Lisa Fitzgerald. (photo courtesy of Lisa Fitzgerald/Fitzgerald Travel)
Lisa Iannucci
by Lisa Iannucci
Last updated: 7:00 AM ET, Sun November 5, 2017

Like many travel agents, Lisa Fitzgerald inadvertently started her career by planning trips for family and friends. It took her a little while before she realized that this was what she was meant to do for a living.

In 1985, Lisa Fitzgerald had the opportunity to live in Holland. It was her first time out of the country, and she fell in love with European travel.

Her first introduction into the world of travel planning was actually as a tour bus coordinator while working for the Department of Morale, Welfare and Recreation.

"This department of the military planned tours within Holland, France, Germany, Switzerland, Austria and the Benelux," said Fitzgerald, who now owns Fitzgerald Travel in West Chesterfield, New Hampshire. "This was not how I started as a travel agent, but as an ambassador of travel experiences, it was my job to make sure I returned with the same number of people we departed with and to keep them entertained along the drive. I was very fortunate to have had this experience and I never lost one passenger."

After returning home from her stint with the military, she started to sort through boxes of memorabilia.

"I came across an itinerary I planned for my parents when they came to visit," she said. "This was one of many itineraries I constantly planned for friends and family. As I looked at the itinerary I planned for my parents in Rome, I started to realize how much this trip meant to my father, who is second generation Italian. It was his dream to go to Rome."

It became obvious to her that she had already been working unofficially as a travel agent to her family and friends.

"The next step for me was clear," she said.

"I immediately got up from the floor and called several travel agent schools and enrolled to become an official travel associate. I became a travel agent because travel enhances and grows our life story in such limitless ways. My entire view of life and of our world changed the moment I put my feet on foreign soil. I wanted to be able to help people go to places they never imagined, in ways they never expected. Travel changes you. It changed me and I want to share that with everyone I meet."

Her specialty is helping adult travelers experience European river cruises, barge trips and custom European itineraries.

"I decided on this specialty for two reasons," she said. "The first is my love for the water runs deep and, when you sell with passion, it becomes obvious to your clients that you are passionate about their experience too."

Her second reason is from personal experience.

"I love to help clients who have recently retired from successful careers and are now experiencing 'empty nest syndrome' to reconnect with each other," she said. "When our last child flew the nest six years ago, my husband and I literally had to find new interests together to take us beyond the conversation of the kids."

Fitzgerald really goes the extra mile for the benefit of her clients.

This past summer, she had clients who were traveling on a river cruise to celebrate their fifth wedding anniversary. The trip was planned for 10 months, and her clients had travel insurance.

"Their pet was seriously injured a few weeks prior to their departure and required very expensive surgery and recovery, but something like this was not covered by travel insurance companies," she said.

Nothing could be done-or so she thought. Fitzgerald asked her clients if they would travel at another time of the year and they agreed. She wrote the river cruise company a heartfelt letter explaining the situation.

Joseph had many requirements including seeing a fountain in Italy where he and his wife threw coins, but he couldn't remember which one.

"We found the exact location through an old Jimmy Roselli song," said Fitzgerald. "I learned a lot about love, commitment and how important it was for this amazing person to share his love and life story with his children and grandchildren. Joseph taught me a lot about patience, doing things the old-fashioned way, listening and appreciating life each and every day as if it was your last. I am grateful every day for Joseph. He is my heartwarming story that will stay with me forever."

Fitzgerald's favorite place to travel in Europe is Holland and Germany.

"Holland because I fell in love with the waterways, the people and the Dutch lifestyle," she said. "Even my daughter who was born in Holland is named after the country, Holly Lynn. My second favorite place to travel is Germany. I am an incredible romantic and love the ebbs and flows of the rivers, the valleys and the castles."


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Lisa Iannucci

Lisa Iannucci

Lisa Iannucci has written many travel articles for national magazines and newspapers. Over the years, her travel articles have...

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