ALG
Vacations (ALGV) is welcoming back Carson Kressley as its Travel Advisor
Champion for 2026.
Kressley’s return marks the third consecutive year in the
role for the Emmy-winning television personality, entrepreneur and lifestyle
expert who assists consumers in better understanding the value advisors bring
to the travel planning experience. In 2025 alone, earned media tied to the
partnership helped ALG Vacations reach an audience of more than 130 million
potential travelers.
“We’re thrilled to see Carson return as our Travel Advisor
Champion in 2026,” said Jacki Marks, Global Head of Trade Sales &
Engagement at ALG Vacations in a statement. “Carson’s reach and entertaining
style help us elevate the advisor story, while his success in building a
standout personal brand reinforces how valuable expertise and authenticity
are—both for travelers and for the advisor community.”
Throughout 2026, Kressley will continue to promote the
benefits of booking with a travel
advisor while increasing consumer awareness of the industry. He will also
draw from his own career to highlight how recognizable, differentiated brands
are built and how to balance professionalism with personality, authenticity,
and humor. In many ways, this mirrors how travel advisors connect with clients
and set themselves apart in an increasingly competitive marketplace.
“I’m so happy to
continue this partnership with ALG Vacations and advocate for travel advisors,”
said Kressley. “ALGV aligns with my values in so many ways, and I love
supporting this exceptionally talented community while helping more travelers
understand just how impactful working with an advisor can be.”
The relaunch of TravelAdvisorsGetYouThere.com coincides with
ALGV’s consumer-facing website designed to elevate the travel advisor
profession, highlight the benefits of working with an expert, and connect
travelers directly with advisors through a dynamic directory. The website also
showcases Kressley’s social media series, “Carson Curates” and “Carson Checks
In” highlighting trending destinations and the methods travel advisors bring
them to life for their clients.
Kressley’s first engagement of the year was joining ALGV’s
Jamaica Voluntourism FAM, where he participated in the tour operator's giveback
initiatives and co-hosted a Facebook Live event, providing real-time updates on
the destination’s recovery.
Throughout t2026, Kressley will also attend ALGV’s
signature events like ALG Vacations’ Ascend Conference and key industry
gatherings, including the ASTA Travel Advisor Conference.
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