by The CCRA BlogLast updated:: 11:08 AM ET, Tue September 13, 2016 There are many ways to raise the profile of your travel agency online, from social media to email marketing, but as CCRA asserts, "the most effective way to get your name out there is by simply getting out there!"
Here is a quintet of reasons, via CCRA, that IRL travel agency promotion is the better choice:
Referrals
Talk about travel with everyone you meet in your everyday life. As CCRA explains it, "By associating your name and face with travel it will be second nature for friends, neighbors, and acquaintances to associate you with their travel needs."
Build Strong Supplier Network
"If there is one thing that suppliers love, it's getting face-to-face with agents," CCRA revealed. Networking opportunities abound, including Chapter Meetings, PowerSolutions Live, Travel Agent Forum, and more. More supplier contacts means you can serve your customers better.
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Connecting with Other Agents
Synergy with other agents can lead to referrals and some friendly competition, along with ideas related to marketing your respective travel agencies.
Highlight Your Niche or Area of Expertise with a Captive Audience
Attending, for example, a wedding expo or travel convention, can keep you on the radar of current and future clients - people who may be looking for the product you are selling. CCRA advises, "Think outside the box with events you can attend," all with aim of giving someone a dream vacation.
Staying on Top of Travel News and Trends
CCRA asserts, "Networking events are such an incredible way to stay current with news and trends that are going on within the industry." A prime example is the Travel Agent Forum (TAF) in Miami this October, where agents can learn about best practices for agency growth, implementing social media marketing plans and more.
TO FIND OUT MORE ABOUT BOOSTING YOUR AGENCY'S PROFILE, visit CCRA's blog.
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