by Donald Wood
Last updated: 2:25 PM ET, Wed May 24, 2023
A new report suggests that Choice Hotels International, Inc.
has expressed interest in acquiring Wyndham Hotels & Resorts, Inc.
According to The
Wall Street Journal, the companies are not in serious discussions and it
remains unclear how much contact the two parties have shared, but the potential
merger would create a budget hotel franchisor that would likely be the largest
in the United States.
The Wall Street Journal also reported that if company officials
representing Wyndham do not have interest in a potential merger, executives from
Choice Hotels would be able to appeal to Wyndham’s stakeholders about a
possible deal.
Choice Hotels said the company does “not comment about
market rumors and speculation,” while a spokesperson from Wyndham said, “We
don’t comment on rumors. We are focused on business as usual.”
Both companies own economy, midscale and upper-midscale
brands—22 for Choice Hotels and 24 for Wyndham—including Comfort and Quality for
Choice Hotels and Days Inn and Super 8 for Wyndham.
The rumored interest from Choice Hotels in Wyndham comes
days after a new study found that most Americans are more
likely to stay in a hotel and take vacation trips this summer than in the
summer of 2022.
According to the American Hotel & Lodging Association
(AHLA), data from the new national Hotel Booking Index survey found that
American adults are more likely to stay in a hotel (56 percent), take more
frequent (55 percent) and longer (52 percent) leisure trips than last year.
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