by Donald Wood
Last updated: 11:40 AM ET, Wed June 7, 2023
Priceline announced it would work with Google to debut a sophisticated
chatbot designed to assist users when planning trips.
According to Reuters.com,
Priceline’s chief technology officer Martin Brodbeck said the company is looking
to add the AI-powered chatbot as early as this summer, with the system acting
as a “personal concierge” for travelers looking to book their vacation.
Google will provide Priceline with new generative AI tools,
including the technology behind ChatGPT and the ability to extract accurate
information, such as hotel prices. The AI tools will also help software
developers at Priceline with coding suggestions.
“You can easily find out that in Bryant Park there's a
Christmas market that runs from early November all the way through the
beginning of January when you're actually booking your hotel,” Brodbeck told
Reuters.
The new AI capabilities from Google will speed up marketing
for trending destinations and improve employee intranets. Priceline is making
the jump as its competitors, including Expedia Group, are adding ChatGPT to improve
smartphone apps.
In April, a new study anticipated that the travel sector
will be a particularly rapid adopter of ChatGPT
and similar AI products, with the technology playing the role of “virtual
assistant.”
The new
technology will give users trip options, make personalized recommendations,
and build and book itineraries based on their complex conversational queries.
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