Agent At Home

Four Seasons Raises the Bar for Family Travel

Image: Four Seasons has proven you don't have to sacrifice sophistication to be family-friendly. (Photo Credit: Four Seasons Hotels and Resorts)
Image: Four Seasons has proven you don't have to sacrifice sophistication to be family-friendly. (Photo Credit: Four Seasons Hotels and Resorts)
Samantha Davis-Friedman
by Samantha Davis-Friedman
Last updated: 7:00 PM ET, Sat May 23, 2026

This article originally appeared in the May issue of AGENTatHOME magazine. Subscribe here to receive your free copy each month.


Four Seasons Hotels and Resorts is known for providing a high level of luxury with outstanding service and amenities. So, it may surprise clients to find that the brand is equally focused on families.

And while Four Seasons resorts in destinations such as Hawaii and Orlando, Florida, may be obvious choices for families traveling with kids, the brand’s hotels in locales like Los Angeles, San Francisco, Chicago and Philadelphia can elevate a city vacation, as well.

"Four Seasons understands that family travel isn’t about lowering standards — it’s about raising the bar for everyone," said Tom Marchant, co-founder of luxury travel planner Black Tomato. "They’ve proven you don’t have to sacrifice sophistication to be family-friendly. That’s why we recommend them to clients who thought luxury travel ended when they had children. It hasn’t — it has just evolved."

Four Seasons Resorts

The Four Seasons Hawaii collection includes Four Seasons Resort Oahu at Ko Olina and Four Seasons Resort Maui at Wailea, which provide plenty of upscale experiences for families.

"What truly sets Four Seasons Oahu apart is our philosophy of creating meaningful moments for the entire family," explained Jason de Vries, the resort’s general manager.

That means, rather than "kid-only" experiences, the resort also offers cultural activities and ocean adventures that everyone can enjoy together, from outrigger canoeing and snorkeling to lei-making and hula lessons, all designed with multigenerational travelers in mind.

Similarly, Four Seasons Resort Maui is an elevated island escape for adults while still catering to smaller travelers, such as providing portable cribs that magically appear poolside the instant toddlers start looking drowsy.

"Advisors are often surprised by how naturally luxury and family travel blend here," said Konrad Gstrein, regional vice president and general manager for Four Seasons Resort Maui. "When grandparents, parents and kids all feel equally at home, that’s when the magic happens. That’s not something you can manufacture — it’s aloha, and it’s what keeps families coming back generation after generation."

But perhaps the family-friendliest of all is Four Seasons Resort Orlando at Walt Disney World Resort. After all, it’s located at "The Most Magical Place on Earth." For clients who need a break from all the Disney, the resort’s 5-acre Explorer Island features a family pool, a lazy river, two waterslides, a splash pad and The Hideout game room.

Kids can discover sea life within Wailea’s tide pools on Maui with Kids For All Seasons counselors.

Kids can discover sea life within Wailea’s tide pools on Maui with Kids For All Seasons counselors. (Photo Credit: Four Seasons Hotels and Resorts)

Four Seasons City Hotels

America’s iconic cities are always popular destinations, and a Four Seasons hotel provides a luxurious home base while also offering unique experiences that turn an ordinary family vacation into an extraordinary one.

"Families shouldn’t have to choose between exceptional luxury and meaningful time together," said Sebastian Hinsch, general manager of Four Seasons Hotel Los Angeles at Beverly Hills.

"Our approach is delivering the elevated amenities our travelers expect with thoughtful, intuitive programming that makes family travel feel seamless."

And the signature Four Seasons service and attention to detail don’t stop at the hotel door.

According to Xavier Bon, commercial director for Four Seasons Hotel San Francisco at Embarcadero, the Bay Area property works with families to build personalized itineraries that blend education and adventure, from hands-on science museum visits and scenic bay cruises to walks through Chinatown followed by a dim sum lunch.

The same is true in Philadelphia, which will undoubtedly be a top choice for families during the nation’s 250th anniversary celebration this year.

"Tailored experiences allow guests to connect meaningfully with the city—from guided explorations of historic neighborhoods to immersive food-focused outings, such as our exclusive tours of Reading Terminal Market," said Lisa Tareila, director of public relations and marketing for Four Seasons Hotel Philadelphia at Comcast Center.

In addition to curating exceptional age-appropriate city itineraries, many Four Seasons hotels also host creative on-site experiences, Black Tomato’s Marchant adds — such as in-room camping tents in New Orleans and the "mystery closet" in Boston that’s full of toys and trinkets.

Four Seasons Tamarindo offers the unique experience of exploring a private nature reserve with a biologist.

Four Seasons Tamarindo offers the unique experience of exploring a private nature reserve with a biologist. (Photo Credit: Four Seasons Hotels and Resorts)

Kids for All Seasons

Many hotels offer activities for children, but what sets Four Seasons apart is that its Kids for All Seasons (KFAS) program is complimentary. But KFAS is not simply babysitting; it’s also engaging programming that connects young travelers to a destination, such as exploring the private nature reserve with a biologist at Four Seasons Resort Tamarindo, Mexico, or learning how to hula at Four Seasons Resort Maui.

"We’ve woven Maui into every family experience," said Gstrein of Four Seasons Resort Maui. "Kids might spend mornings with KFAS counselors discovering sea life in the tide pools, then join their families for a ukulele lesson."

Similarly, families visiting the Tamarindo property are introduced to nearby coastal communities, local artisans and cultural heritage, allowing guests of all ages to connect with the destination rather than simply observing it.

"Four Seasons has cracked the code on something that many luxury brands still struggle with," Marchant said. "They don’t ask parents to choose between indulgence and practicality. The magic is in how they’ve woven family-friendly elements into the fabric of their offering without diluting either."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Samantha Davis-Friedman

Samantha Davis-Friedman

Samantha is a contributing writer for TravelPulse, AGENTatHOME and TravelAge West magazines. She was born and raised in Southern California and spent 10 years working in television production after graduating from UCLA. 

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Beyond the Expected with Uniworld Boutique River CruisesMonday, August 31, 2026
2:00pm Eastern
Join Uniworld Boutique River Cruises for an inside look at what's new across our growing portfolio of...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Watch Now!
Beyond the Expected with Uniworld Boutique River CruisesMonday, August 31, 2026
2:00pm Eastern
Join Uniworld Boutique River Cruises for an inside look at what's new across our growing portfolio of...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...