LGBTQ Travel in America’s Heartland

Kansas City welcomes 25.2 million travelers each year, and Derek Klaus, Visit KC Director of Communications, said that one of the biggest drivers of visitors to the city is through conventions and group meetings. Because of that, within the last year, Visit KC designated one of its salespeople to work exclusively in the LGBTQ meetings market to attract events to the city.

“From a marketing perspective, we have also dedicated resources to improving our campaign messages and visuals reaching LGBT audiences,” Klaus said. “This includes compelling destination photography that showcases our authentic yet inclusive vibe.”