RSSC, Aston Martin Offer Travel Advisors a Chance to Win a VIP Race Experience

Image: Regent Seven Seas Cruises partners with Aston Martin Aramco Formula One Team. (Photo Credit: Regent Seven Seas Cruises)
Image: Regent Seven Seas Cruises partners with Aston Martin Aramco Formula One Team. (Photo Credit: Regent Seven Seas Cruises)
Noreen Kompanik
by Noreen Kompanik
Last updated: 12:15 PM ET, Fri February 9, 2024

Regent Seven Seas Cruises has announced a partnership with the iconic Aston Martin Aramco Formula One Team, becoming the team's first official Global Cruise Line Partner. 

As a result of the partnership, the Regent and Aston Martin Aramco Formula One Team will collaborate to create exclusive experiences for luxury travelers. Carefully curated programs ashore, such as VIP Aston Martin Aramco Formula One Team driving experiences and tours of the team’s state-of-the-art AMR Technology Campus in Silverstone, along with unique Spotlight Voyages will immerse guests into the worlds of ultra-luxury cruising and high-performance motor racing.

To celebrate the iconic partnership, Regent is offering U.S. travel partners another incentive, this time a chance to win a one-day Aston Martin Aramco VIP race experience in Miami.

“We are thrilled to announce our new partnership with the Aston Martin Aramco Formula One Team, a brand that shares our values for excellence and luxury,” said Andrea DeMarco, President of Regent Seven Seas Cruises.

He added, “The Aston Martin Aramco Formula One Team is the epitome of high performance in Formula One which aligns perfectly with Regent’s world-renowned reputation for delivering unrivaled experiences. Together with the Aston Martin Aramco Formula One Team, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings.”

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One Team said in a statement, “The Aston Martin Aramco Formula One Team is delighted to embark on this exciting journey with Regent Seven Seas Cruises - a brand that truly shares our commitment to performance and the pursuit of perfection. Both brands understand how important those once-in-a-lifetime moments are and the attention to detail that goes into delivering them. Together, I know that we can offer unparalleled experiences to guests across the globe and celebrate the moments that count.”

Seven Seas Explorer cruise ship

Seven Seas Explorer (photo credit: Regent Seven Seas Cruises).

Regent Seven Seas Cruises, working closely with the Aston Martin Aramco Formula One Team will mark the moments that count, delivering once-in-a-lifetime experiences. The Regent logo will be displayed on the soon-to-be-revealed AMR24 race car, drivers’ race suits and all official apparel worn by team personnel at races.

Travel Partners making a newly deposited 2024 booking between February 9 and March 15, 2024, are eligible to win the one-day Aston Martin Aramco VIP race experience in Miami Florida on May 3, 4 or 5, 2024.

The package includes a tour of the Aston Martin Aramco Formula One Team garage, meeting Aston Martin Aramco Formula One Team Driver Ambassadors and gourmet food and fine wines throughout the day. Three winners drawn at random will receive a travel stipend of $700 for them and their guests to share this star-studded experience. 

Shawn Tubman, Senior Vice President of Sales and Trade Marketing for Regent Seven Seas Cruises said, “We are so excited to be partnering with the Aston Martin Aramco Formula One Team. This pairing of two iconic luxury brands means our Travel Partners will have the opportunity to tap into a new affluent audience and enjoy more selling opportunities through our unique Spotlight Voyages. We’re also very happy to be offering advisors a chance to win a once-in-a-lifetime Aston Martin Aramco VIP race experience day in Miami to celebrate this partnership.”

Regent is also offering luxury travelers a chance to win a 10-night, all-inclusive, ultra-luxury European cruise on board the new Seven Seas Grandeur, preceded by an Aston Martin Aramco VIP race experience in Imola, Italy.


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