Regent
Seven Seas Cruises has announced a partnership with the iconic Aston Martin
Aramco Formula One Team, becoming the team's first official Global Cruise Line
Partner.
As a result of the partnership, the Regent and Aston Martin
Aramco Formula One Team will collaborate to create exclusive experiences for
luxury travelers. Carefully curated programs ashore, such as VIP Aston Martin
Aramco Formula One Team driving experiences and tours of the team’s
state-of-the-art AMR Technology Campus in Silverstone, along with unique
Spotlight Voyages will immerse guests into the worlds of ultra-luxury cruising
and high-performance motor racing.
To celebrate the
iconic partnership, Regent is offering U.S. travel
partners another incentive, this time a chance to win a one-day Aston Martin Aramco VIP race experience
in Miami.
“We are thrilled to announce our new partnership with the
Aston Martin Aramco Formula One Team, a brand that shares our values for
excellence and luxury,” said Andrea DeMarco, President of Regent Seven Seas
Cruises.
He added, “The Aston Martin Aramco Formula One Team is the
epitome of high performance in Formula One which aligns perfectly with Regent’s
world-renowned reputation for delivering unrivaled experiences. Together with
the Aston Martin Aramco Formula One Team, we hope to deliver once-in-a-lifetime
memories to all our guests, providing opportunities for further discovery and
enrichment on our sailings.”
Jefferson Slack, Managing Director – Commercial &
Marketing, Aston Martin Aramco Formula One Team said in a statement, “The Aston
Martin Aramco Formula One Team is delighted to embark on this exciting journey
with Regent Seven Seas Cruises - a brand that truly shares our commitment to
performance and the pursuit of perfection. Both brands understand how important
those once-in-a-lifetime moments are and the attention to detail that goes into
delivering them. Together, I know that we can offer unparalleled experiences to
guests across the globe and celebrate the moments that count.”

Seven Seas Explorer (photo credit: Regent Seven Seas Cruises).
Regent Seven Seas Cruises, working closely with the Aston
Martin Aramco Formula One Team will mark the moments that count, delivering
once-in-a-lifetime experiences. The Regent logo will be displayed on the
soon-to-be-revealed AMR24 race car, drivers’ race suits and all official
apparel worn by team personnel at races.
Travel Partners making a newly deposited 2024 booking
between February 9 and March 15, 2024, are eligible to win the one-day Aston
Martin Aramco VIP race experience in Miami Florida on May 3, 4 or 5, 2024.
The package includes a tour of the Aston Martin Aramco
Formula One Team garage, meeting Aston Martin Aramco Formula One Team Driver
Ambassadors and gourmet food and fine wines throughout the day. Three winners drawn
at random will receive a travel stipend of $700 for them and their guests to
share this star-studded experience.
Shawn Tubman, Senior Vice President of Sales and Trade
Marketing for Regent Seven Seas Cruises said, “We are so excited to be
partnering with the Aston Martin Aramco Formula One Team. This pairing of two
iconic luxury brands means our Travel Partners will have the opportunity to tap
into a new affluent audience and enjoy more selling opportunities through our
unique Spotlight Voyages. We’re also very happy to be offering advisors a
chance to win a once-in-a-lifetime Aston Martin Aramco VIP race experience day
in Miami to celebrate this partnership.”
Regent is also offering luxury travelers a chance to win a
10-night, all-inclusive, ultra-luxury European cruise on board the new Seven
Seas Grandeur, preceded by an Aston Martin Aramco VIP race experience in Imola,
Italy.
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