Elon Musk Criticizes Boeing

Image: Alaska Airlines Boeing 737 Max 9 aircraft in flight.  (Photo Credit: Alaska Airlines)
Image: Alaska Airlines Boeing 737 Max 9 aircraft in flight. (Photo Credit: Alaska Airlines)
Rich Thomaselli
by Rich Thomaselli
Last updated: 12:20 PM ET, Sat January 13, 2024

Elon Musk, one of the world’s richest men, has criticized Boeing in the wake of the Alaska Airlines mishap. 

The owner of the online social media platform X, formerly Twitter, took the airplane manufacturer to task for what he says is prioritizing inclusion and diversity instead of safety. 

Musk referred to a filing from two years ago that appears to show that company management at Boeing used those goals as incentives instead of safety margins.  

“Do you want to fly in an airplane where they prioritized DEI hiring over your safety? That is actually happening,” Musk said on X. 

DEI is a business term that stands for diversity, equity and inclusion. 

The comments by Musk came in reaction to an Alaska Airlines flight in which a Boeing-made plane lost its door mid-flight. He also referred to a filing that Boeing made with the Securities and Exchange Commission some two years ago. 

The proxy appears to show that Boeing gave its executives incentives for reaching goals surrounding DEI instead of safety. 

But the filing indicated that goals were not replaced, but instead were added to. 

“While our 2021 design incorporated operational performance in the areas of product safety, employee safety and quality, for 2022 we will add two other focus areas critical to our long-range business plan: climate and diversity, equity and inclusion (DE&l),” the filing said. 

Boeing also wrote, however, for the first time in company history, “we tied incentive compensation to inclusion. … Our goal was to achieve diverse interview slates for at least 90% of manager and executive openings,” the report said, adding that the company exceeded the target, “with 92% of interview slates being diverse, resulting in 47% diverse hires.” 

Boeing declined to comment; Musk only reiterated his stance in a subsequent post on X. 

“People will die due to DEI,” he wrote. 

The Federal Aviation Administration said it will investigate Boeing. 



For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Upcoming Event
Selling More with TAP: Unlock the Value of Portugal StopoverMonday, November 9, 2026, 2:00PM EasternJoin TAP Air Portugal and Visit Portugal for an exclusive webinar dedicated to TAP's Portugal Stopover...
Upcoming Webinar
Wildlife, Culture & Warm-Weather AdventureTuesday, November 10, 2026, 2:00pm EasternFrom extraordinary wildlife encounters to vibrant cultures and breathtaking landscapes, discover how...
Upcoming Webinar
Black Friday Is Just the Beginning with ALG Vacations®Wednesday, November 11, 2026 2:00pm EasternJoin ALG Vacations® on November 11 for a special webinar featuring Jacki Marks, Jim Tedesco, and Ben...
Upcoming Event
Selling More with TAP: Unlock the Value of Portugal StopoverMonday, November 9, 2026, 2:00PM EasternJoin TAP Air Portugal and Visit Portugal for an exclusive webinar dedicated to TAP's Portugal Stopover...
Upcoming Webinar
Wildlife, Culture & Warm-Weather AdventureTuesday, November 10, 2026, 2:00pm EasternFrom extraordinary wildlife encounters to vibrant cultures and breathtaking landscapes, discover how...
Upcoming Webinar
Black Friday Is Just the Beginning with ALG Vacations®Wednesday, November 11, 2026 2:00pm EasternJoin ALG Vacations® on November 11 for a special webinar featuring Jacki Marks, Jim Tedesco, and Ben...