Croatia is more popular with United States tourists than ever before.
Already in 2026, arrivals from the U.S. have already jumped by nine percent year-over-year, according to May 2026 numbers from Croatia’s National Tourism Board.
American travelers are no doubt drawn to Croatia for its breathtaking landscapes, dreamy islands, and enriching historical sites, in addition to its fresh seafood and delicious wines.
This unique combination is exemplified by one of Croatia’s most popular areas, the Dalmatian Coast. The region stretches 230 miles along the Adriatic Sea and is only getting easier for US travelers to access, thanks to United Airlines. In late April, the carrier launched a new seasonal nonstop flight to Split from its hub in New York/Newark (EWR).
Although the Dalmatian Coast is trending with travelers, there are still hidden destinations where tourists can experience all of the region’s culture, history, and stunning natural wonders without the crowds.
Here’s a look at a few hidden gems to see along Croatia’s Dalmatian Coast.
Dive Into History and Dalmatian Cuisine on the Outskirts of Split
Just outside of Split’s UNESCO-listed city center, there are spectacular historical sites and cultural attractions that immerse travelers in the Croatian countryside.
Klis Fortress is a sprawling medieval citadel perched high in the hills above Split. The massive stone stronghold is brimming with history as it was initially built by the Illyrians and was at one point ruled by the Roman, Venetian, and Ottoman empires. The awe-inspiring structure, which was also a Game of Thrones filming location, features a museum with artifacts like traditional weapons and garb. Visitors can also expect sweeping views across the mountains, over surrounding villages, and down to the glittering sea below.
A tour of the fortress pairs nicely with a visit to Stella Croatica Olive Museum & Mediterranean Garden. Visitors who tour the estate will get to do a deep dive into Croatia’s rich culinary heritage, with an onsite olive grove, scenic garden with more than 500 plant species, and traditional village structures. Visitors can participate in olive oil tastings, learn how regional flowers are transformed into cosmetics, get a lesson in how olive oil was traditionally prepared, take cooking workshops, and indulge in an al fresco lunch with homemade wine, bread, olive oils and local products. An expansive shop allows guests the opportunity to bring home any of the locally crafted goodies.
Natural Wonders and Outdoor Adventure in Omiš
In the coastal town of Omiš, the scenic Cetina river carves through towering limestone mountains before joining the sea. It’s an area that’s renowned for its natural splendor and outdoor activities that maximize the jaw-dropping views, including hiking, boating and kayaking, and even ziplining.
One of the most spectacular views of the city is from the tiny Church of St. George. The historic chapel is perched on a hill high above the town and can be reached by a short walk up the slope. Outside the landmark, there’s a sweeping vista of the surrounding limestone rock formations, river, and sea below that must be seen to be believed.
Once you’re finished soaking in the jaw-dropping views, take them for a boat ride through the Cetina river canyon. The serene excursion winds through the soaring rock formations and lush greenery with glimpses of the Adriatic Sea, Omiš town, and the 13th-century Mirabella Fortress along the way.
Restaurants along the riverfront make for a memorable lunch stop, offering the ability to sail right to the restaurant’s doorstep. Book a midday meal at Kaštil Slanica restaurant for a sail-up dining experience with beautiful river views and a menu of traditional dishes from the Dalmatian hinterlands along with local wines produced from grape varietals indigenous to the region.
Cultural Immersion and Boutique Elegance in Imotski
The small, inland town of Imotski is a charming destination that allows tourists to delve into Croatian culture. The encompassing valley is home to UNESCO-listed sites that are shrouded in lore and mysticism.
The stunning Modro Jezero, or Blue Lake, is a can’t-miss visit. The dramatic, turquoise blue crater lake is encircled by steep limestone cliffs and is the subject of many regional fairytales and legends. Depending on the ever-changing water levels (sometimes the lake completely dries up in drier months) it’s possible to hike winding trails down to the sink hole to swim in its pristine waters. Or take in a birds-eye vista from the ruins of Topana Fortress, a 10th-century citadel that overlooks the lake and surrounding mountains.
Just a few dozen yards away from the Blue Lake Nature Park is the stylish Hotel Emotheo Imotski. The boutique, 22-key heritage hotel is located within a historic building in the center of town, ideal for exploring both the village and the surrounding region’s vineyards, hiking trails, and prehistoric UNESCO sites like ritual mounds and ancient hillforts. Staff can also arrange a variety of local excursions, including watersports and speedboat tours to nearby islands. Most rooms have gorgeous views over the town’s signature terracotta rooftops to the green hills of the Imotski Valley and Biokovo mountains.
The property’s restaurant, Tri Sunca, meaning “three suns,” is a chic retreat with an inventive lineup of traditional Dalmatian cuisine with a modern twist, local wines, cocktails crafted with regional herbs and fruit, and chef’s tasting menus.
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